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Lunch » Tags » Books » Reviews » Fast Track Photographer: Leverage Your Unique Strengths for a More Successful Photography Business » User review

good pre-digital advice (in a wordy package)

  • Aug 19, 2010
Rating:
+1
The essential advice in this book is excellent and undeniable: photography is as much about creating a unique experience for your customer as it is about creating images. The useful self-test could help the aspiring business-owner in any field get a head start on creating the kind of business where their own personality informs the kind of business they start.
Sanders' essential revelation is that photography is a hospitality business: the photographer's job is to create an experience. That experience includes projecting one's own personal style in an attractive, constructive way.
Fast Track has two drawbacks. One is that it was written before the digital marketplace changed everything. The photographer building her own brand will find a lot more competition and a much more complex world. The photographer hoping to work for someone else will find more competition and lower pay.
The other is that it is extremely wordy with lots of filler. Do you really need a seperate table to tell you that the term 'experience' means one's experience as a photographer?
I'm sure that a lot of careers will be boosted by this book, and it would have been a Faster Track if it had also been a shorter one.

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About the reviewer
Lynn Hoffman ()
Ranked #892
I cook therefore I. .therefore I eat. No, maybe that's thereby I eat'.   Anyway, I love food, beer and wine: I like to write about them too,(The New Short Course in Wine is adapted from … more
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About this book

Wiki

Become the professional photographer you were meant to be.
 
Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource:you. Discover how to:
 
·        Use your unique skills and talents to carve out a niche all your own.
·        Avoid the mistakes most photographers make.
·        Choose a business style that fits the way you want to spend your time—and live your life.
 
Fast Track Photographeris not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track!
 
Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!

"I can't think of a better way for anyone to start their professional photo career than to readFast Track Photographer."
—Scott Bourne, publisher and host of Photofocus.com
 
"As much about finding out who ...
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Details

ISBN-10: 081740001X
ISBN-13: 978-0817400019
Author: Dane Sanders
Genre: Arts & Photography
Publisher: Amphoto Books
First to Review
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