I have long been fascinated by Coca Cola as a product - its world wide marketing and dominance is just mesmerising. This book takes a good look at this phenomenon and is marvellously entertaining to boot. The stories of Coke's determination to get their product to the boys at the front during the war are brilliant, and others of the war with Pepsi are highly entertaining. This is well worth your time. My husband was most sceptical, saying that it is just a giant advertisement for a soft drink. I told him not to be so difficult, and to get me a Coke.
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Lesley West (Beatleman1ac)
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Freelance business journalist Pendergrast presents an amusing, unauthorized history of Coke. Photos. Copyright 1994 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.