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Lunch » Tags » Books » Reviews » Forbes Greatest Technology Stories: Inspiring Tales of the Entrepreneurs and Inventors Who Revolutionized Modern Business (Wiley Audio) » User review

Tales Well-Told

  • Feb 15, 2000
These really are "stories" rather than commentaries. A born storyteller, Young presents what he calls "inspiring tales of the entrepreneurs and inventors who revolutionized modern business." They include the "pioneers and pirates" who developed the prototype for the first commercial computers as well as Thomas J. Watson, Jr., William Shockley, Jack Kilby, Jay Forrester, Edwin De Castro, Douglas Engelbart, Bob Noyce, Andy Grove, & Gordon Moore, Edward Roberts, Steve Jobs & Steve Wozniak, Don Estridge, Lew Eggbrecht, Bill Gates & Paul Allen, Tom Carter, Bill McGowan, Craig McCaw, Bob Taylor, Steve Case, and Marc Andreesen.

Perhaps at least a few of these names are unfamiliar to you. That is one of the great benefits of this book: It introduces a "cast" of literally hundreds of different "characters", most of them probably unfamiliar to most readers. I was fascinated to learn how important their "roles" were...how significant the impact of their work has proven to be.

For whom will this book be of greatest interest? Probably for those such as I who enjoy a story well-told, who have a keen interest in knowing more about various "entrepreneurs and inventors who revolutionized modern business", and who appreciate having what amounts to a frame-of-reference within which to understand current and future developments. Also, Young's book will suggest additional readings such as full-length biographies of the major "characters" in the "tales" he has told so well.

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Robert Morris ()
Ranked #168
Professionally, I am an independent management consultant who specializes in accelerated executive development and breakthrough high-impact organizational performance. I also review mostly business books … more
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About this book


Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Packed with all the excitement of scientific discovery and nail-biting suspense of entrepreneurial brinksmanship, journalist Jeffrey Young recounts the exploits of a captivating array of innovative individuals, including:
  • Millionaire-playboy turned visionary-CEO, Thomas Watson, Jr.—how he helped pioneer the business computing industry in the early 1950s and made IBM its undisputed master for the next three decades
  • The ever-controversial William Shockley—the complete story of his development of the transistor at Bell Labs and his misbegotten efforts to capitalize on his discovery
  • Ed Roberts—the innovative naval engineer turned mail-order entrepreneur who pioneered the microcomputer revolution in his Albuquerque garage, and then missed his chance to dominate the industry
  • Fast-talking hippie-entrepreneur Steve Jobs and engineering genius Steve Wozniak—how they went from penniless "wireheads" to high-tech multimillionaires overnight
  • Bill Gates—whose talent for turning other people's creative innovations into his own marketplace success was at the heart of Microsoft's brilliant strategy—a tactic Gates perfected at a very tender age
  • How a handful of visionaries turned a Cold War communications system into the global phenomenon called the Internet.

In the tradition of the international bestseller Forbes Greatest Business Stories ...

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ISBN-10: 0471243744
ISBN-13: 978-0471243748
Author: Jeffrey S. Young
Publisher: Wiley

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"Tales Well-Told"
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