Crammed With Ideas and Suggestions So You can Break Away From the Pack
Jun 29, 2008
If you are overwhelmed with the competition in your area of the marketplace, how do you stand out and shine? Steven Van Yoder provides a cornucopia of ideas to move anyone from their anonymous unknown position to becoming a slightly famous standout. He defines "slightly famous" as Just famous enough to make their names come to mind when people are looking for a particular product or service, and let them reap the benefits. They get more business--not only more, but the right kind of business--and they don't have to work so hard to get it." (page 3) While the marketplace may seem crowded (pick your market), there is always room for innovative communicators who will gain visibility, credibility and become a thought leader. Through dozens of case studies and stories, Van Yoder proves his points.
The first section helps the reader think through their own distinctive, then the second portion explores different media strategies (for different types of media such as print, online, broadcast) and the final section gives a wealth of ideas for anyone to expand their own reach.
The book is well-written, easy to use and one that I'm certain you will use a highlighter and go back to review the concepts and apply them to your own business. I recommend GET SLIGHTLY FAMOUS.
"Get Slightly Famous" is a typical self-help marketing book. The advice can be boiled down to 1) develop strengths and skills in a niche market and 2) let the world know you exist through publicity. As Van Yoder says, you only have to get slightly famous. The writing style is clear, the examples are generally on point and usually interesting. Where I think the book is weak, however, is what it spends the most space on: getting media exposure. That … more
How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for … more
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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