"Get Slightly Famous" is a typical self-help marketing book. The advice can be boiled down to 1) develop strengths and skills in a niche market and 2) let the world know you exist through publicity. As Van Yoder says, you only have to get slightly famous.
The writing style is clear, the examples are generally on point and usually interesting.
Where I think the book is weak, however, is what it spends the most space on: getting media exposure. That is not viable for many kinds of businesses, And with regard to trade magazines which are the logical target for many specialized businesses, it is expected that you will also advertise if they print your press release. That can quickly defeat the strategy Van Yoder is promoting.
His chapter on teleseminars, on the other hand, is fascinating, though YouTube and other one-to-many outlets may be more efficient and readily available.
Overall, for the price, this is an excellent book, well worth reading if only for the one or two ideas it may give you and the instructions provided.
How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for … more
If you are overwhelmed with the competition in your area of the marketplace, how do you stand out and shine? Steven Van Yoder provides a cornucopia of ideas to move anyone from their anonymous unknown position to becoming a slightly famous standout. He defines "slightly famous" as Just famous enough to make their names come to mind when people are looking for a particular product or service, and let them reap the benefits. They get more business--not only more, but the right kind of business--and … more