How to have others view you as an expert in your field...
Jul 20, 2008
How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for itself in turning you into someone who is considered an "expert" in your chosen field.
Contents: Preface: How to Break Out of the Anonymity Trap Part 1 - The Center of Your Universe: Just a Little Fame Will Do; Aim For a Target; The Brand Is You; Thought Leadership Part 2 - Media Strategies: Media Strategies That Work; Attracting Media Attention; Getting an Article into Print; Broadcast Media Part 3 - Reaching Out in All Directions: The Slightly Famous Website; Marketing in A Virtual World - Internet and Web 2.0 Strategies; Stand and Deliver - Speaking Strategies; Info-Products - Create Multiple Income Streams; Strategic Partnerships; Reach Out and Connect; Keeping in Touch with Newsletters; Cause Marketing - Doing Well By Doing Good Index
You know the people... colleagues (or competitors) who are always in demand as speakers, consultants, writers, or sources for articles. Is it because they know absolutely more than anyone else on a given subject? Usually not. It's more because they've become "slightly famous" in their niche by making themselves known and available via various channels. Van Yoder covers the essentials of setting yourself up in this way. Part 1 of the book sets the groundwork for determining what it is that you want to be known for, and how best to position yourself as a person who is an authority on that subject. Once you've determined your niche and subject matter, you can use his techniques to start building your name as a brand in the marketplace. You don't need to become a household name to everyone on the planet. What you *do* need to do is start putting your name out there in your niche as someone who has valuable information, who can be trusted to share that information, and who is accessible. Once you start down that path, the rest of the book covers various ways that you can make this work in different channels, such as becoming an industry speaker or writer, becoming a person turned to for news stories, or making your knowledge available in audio/visual/written form for purchase. Once you start building up a little momentum (i.e., becoming "slightly famous"), the exposure starts to build a life of its own, and you're attracting business in ways you never thought possible.
While I'm not an independent businessperson or a consultant, I *am* someone who needs a certain level of exposure in my field in order to take advantage of various opportunities that come up. I fortunately did a number of things correctly up to this point, but with Van Yoder's book I can take it even further. Get Slightly Famous is one of those books that will cause you to rethink how you view yourself within your industry or community, and if followed it will lead you down paths that will surprise you.
"Get Slightly Famous" is a typical self-help marketing book. The advice can be boiled down to 1) develop strengths and skills in a niche market and 2) let the world know you exist through publicity. As Van Yoder says, you only have to get slightly famous. The writing style is clear, the examples are generally on point and usually interesting. Where I think the book is weak, however, is what it spends the most space on: getting media exposure. That … more
If you are overwhelmed with the competition in your area of the marketplace, how do you stand out and shine? Steven Van Yoder provides a cornucopia of ideas to move anyone from their anonymous unknown position to becoming a slightly famous standout. He defines "slightly famous" as Just famous enough to make their names come to mind when people are looking for a particular product or service, and let them reap the benefits. They get more business--not only more, but the right kind of business--and … more
Thomas Duff, aka "Duffbert", is a long-time member of the Lotus community. He's primarily focused on the development side of the Notes/Domino environment, currently working for a large insurance … more
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