It is no mere coincidence that the same companies which the editors of Fortune annually rate as the "most admired" also have the greatest cap value. For the co-authors of Good Company, the term "good" refers to character as well as to competence, to decency as well as to dedication. In their book, they examine their "peers from the top 100" (Rosenbluth International is one of them), explaining why the best companies to work for are the best companies to work with.
One of the most valuable points in Good Company is that almost any company (regardless of size or nature) can learn a great deal from the family farm model. Obviously, there will be significant differences between and among companies in terms of how they define terms such as "farm land", "seeds", "crops", "harvest, "going to market", "town", etc. Fair enough. However, each farm is an organization which requires teamwork as well as hard work, careful planning and constant attention, and a healthy respect for natural forces.
Good Company examines two models: the Rosenbluth "farm" as well as the generic "family farm." In process, Rosenbluth and Peters take a close look at fifteen other companies which vary widely in terms of size and nature. "What do all of these companies share in common?" Good Company answers that question. "Why are these same companies rated the most highly respected?" Same answer. An abundant harvest awaits those who care as fiercely as they compete.
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