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Lunch » Tags » Books » Reviews » How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! » User review

Purchase The Obvious Expert Obviously When You Want to Become THE Obvious Expert in Your Field

  • Apr 1, 2010
  • by
Rating:
+5
First of all, this is a biased review. I had the privilege of meeting Elsom Eldridge, Jr. 2 years ago at a conference in Las Vegas. Not one of those pitch fest thingamagibbers, but a content packed seminar. Elsom is one of these quietly brilliant behind the scenes geniuses. He resembles Col Saunders meets your college history professor. You just would not THINK he was so incredibly amazing to look at him, he is so unassuming. Well, let me tell you, looks can be deceiving. Just wait until you open this book and read chapter after chapter of concrete marketing steps to position yourself as The Obvious Expert in your field. It's like that brilliant mischievous gleam in Elsom's eyes when you start to talk with him. I hope when you do talk with him, you take notes.

I read some of the other reviews here where some of the people whined there is nothing new here. Sheesh, gimme a break. If you had a synthesize of the marketing steps which you need to implement step by step over the next few years to become truly recognized as stellar in your field, would you want to GRAB a copy? Well THAT is the case with The Obvious Expert.

The 12 Chapters, I will tell you, richly enhanced by the concrete stories (those really help my brain which craves specific examples to grasp it, see it, and see how I can do it, too, my way), you can't possibly implement them all in the next 12 months. But you can get started. Start and do a bit (a lot actually) each month until you, too, build a marketing momentum for your expertise.

Having actually implemented a number of these recommendations, rather than whining like a few of the other reviewers (I'll lose points for saying that, but you know it's true, so it's better that I say it, right?), I'm way ahead of the game. If I had simply read the chapters and seen that some of this I have heard before differently and not done ANYTHING, well, I'd still be where I was 2 years ago. Good thing I have the example of Elsom and OVER 150 Obvious Experts in their fields to help drive me forward.

Elsom, thank you for sharing this and be so practical. The Obvious Expert has been a God-send these past 2 years that I have had it, read it, and implemented it. Mazel tov.

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review by . February 17, 2009
I don't like the way this book is written and presented. It has a circus-like approach with numberless sidebars extolling success stories, endorsements of the authors and, last not but not least, tips on marketing your consultancy. The material isn't actually extraneous - some of it is quite helpful - it is just the business and clutter of the layout.     Overall, the design is poor. Way too much bold type to emphasize points, bullets galore, enough drop-shadow boxes to build …
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How To Position Yourself As The Obvious Expert!
Finally, the Insider's Proven Plan to Help You Turn Your Income Into Six-Figures or More!

In today's world, creating and managing your business visibility is vital to maximizing your career and earning potential. How To Position Yourself As The Obvious Expert will supercharge your business to ultrasuccess!

Whether you are a consultant, coach or freelancer, you are always under the gun to attract more clients. Thanks to the proven strategies outlined in this book,, now you really can: Get qualified clients to call you, instead of you pursuing them. Be recognized as an expert in your field even before the first call is made. Earn the income you have always known you deserve with this proven plan to more clients and more money!

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ISBN-10: 0972094164
ISBN-13: 978-0972094160
Author: Elsom Eldridge Jr.
Genre: Business & Investing
Publisher: MasterMind Publishing, LLC
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