At some point in your business, you are going to want publicity from the media—whether print, Internet, radio or television. Press coverage (of any type) from the media is an easy way to spread the word to a large audience about your service or product. Yet repeatedly over the years I've watched individuals miss their opportunity because they were caught unaware. Yes they had opportunity but did not seize their moment. INTERVIEW TACTICS is media training in a book and essential for any business owner, book author or entrepreneur. Gayl Murphy has interviewed thousands of celebrities and non-celebrities. Inside these pages you will learn the value of preparation and that you have to "tell it to sell it." Beyond the insider information in this book, Murphy includes a workbook where you can prepare your talking points and key stories you want to use when speaking to the media. This preparation will transform you from a boring interview into a fascinating storyteller who will be repeatedly invited back to reach even more people with your message. I highly recommend INTERVIEW TACTICS.
What did you think of this review?
Fun to Read
About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
Consider the Source
Use Trust Points to see how much you can rely on this review.