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Lunch » Tags » Books » Reviews » Interview Tactics: How To Survive The Media Without Getting Clobbered! The Insider's Guide To Giving A Killer Interview! » User review

Don't Be Caught Unprepared For a Media Interview

  • Jan 9, 2011

At some point in your business, you are going to want publicity from the media—whether print, Internet, radio or television. Press coverage (of any type) from the media is an easy way to spread the word to a large audience about your service or product. Yet repeatedly over the years I've watched individuals miss their opportunity because they were caught unaware. Yes they had opportunity but did not seize their moment.

is media training in a book and essential for any business owner, book author or entrepreneur. Gayl Murphy has interviewed thousands of celebrities and non-celebrities. Inside these pages you will learn the value of preparation and that you have to "tell it to sell it." Beyond the insider information in this book, Murphy includes a workbook where you can prepare your talking points and key stories you want to use when speaking to the media. This preparation will transform you from a boring interview into a fascinating storyteller who will be repeatedly invited back to reach even more people with your message. I highly recommend INTERVIEW TACTICS.
Don't Be Caught Unprepared For a Media Interview Don't Be Caught Unprepared For a Media Interview Don't Be Caught Unprepared For a Media Interview

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About the reviewer
W. Terry Whalin ()
Ranked #120
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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"GAYL MURPHY's first-hand experience and vast knowledge is quite impressive! INTERVIEW TACTICS should be required reading!" --William Henley, Universal Pictures

"Gayl Murphy is sleeping with the enemy!" (i.e., Training media-shy artists and authors to give 'killer' interviews!) --Barry Knoltnow, The Orange County Register

"INTERVIEW TACTICS is a must read for anyone in the professional services or political arena!" --Mo Hayes, Vice President, Parsons
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ISBN-10: 0972139133
ISBN-13: 978-0972139137
Author: Gayl Murphy
Publisher: gayl murphy productions, inc.

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