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The pinnacle among a trio of interconnected books

  • Feb 28, 2010
  • by
I've been reading Seth Godin's books since "Permission Marketing" debuted in 1999. His blog is on my Browser's home page. He's the first thing I read in the morning.

There are hundreds of good books that span across the career/self-help/business category. This book defies categorization in the standard sense. If I had to pick three must-read career books, they would have to be "Purple Cow," "The Dip," and "Linchpin." All amazingly written by Seth Godin.

Super honorable mentions go out to "The Cluetrain Manifesto" and "Ignore Everybody," (books not written by Seth Godin) which would round out my top 5.

If you want to achieve personal career happiness, read the first three books in this order.

Purple Cow - understand why and how to be remarkable and/or make remarkable products

The Dip - Know when to push through roadblocks and when to move on - a hyper-critical skill

Linchpin - Learn how to become invaluable without sacrificing your heart and soul

Linchpin is not a how-to book on becoming wealthy. It is not a roadmap or step-by-step guide to fulfillment. "Linchpin" describes the world of work and how the way of the artist is the way to happiness, and often, unqualified success. Art is the convenience store clerk who calls every customer by name and smiles genuinely when interacting with each customer. It's not the person who day after day enters data into a spreadsheet he was given. It's the person who designs a new spreadsheet that revolutionizes a process and adds value to the company.

When you give of yourself and share your personal genius for non-financial reasons, you ironically stand the greatest chance of benefiting financially.

If you never strike it rich, but if you are true to your inner genius, and share it with the world regardless of financial gain, you will be happy. And what't that worth?

But the artist who toils and tweaks and suffers and retools ad infinitum is not really an artist. Unless the work is shared with the world, it is only a work-in-progress.

Now I have to go. I have a product to ship.

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More Linchpin: Are You Indispensabl... reviews
review by . January 18, 2010
You are a genius. That start to Seth Godin's new book got my attention. If this guy knows how smart I am, then I definitely want to listen to him.      Godin proposes that we must become indispensable in our jobs. The days are gone when we could show up to the factory (or cubicle), follow the instructions and then be guaranteed a regular paycheck. The market has always favored the cheaper alternative and it is easier to find those alternatives. Journalists, car factory workers, …
review by . January 26, 2010
Others have their own reasons for praising this book. Here are five of mine. First, this is by far Godin's most personal book in which he reveals more of his emotions and "soul" (for lack of a better term) than he has in any of his previous books. Also, from the beginning, he establishes a direct and personal rapport with his reader. I felt that he had written this book specifically for me. Although he and I have never met, I felt as if he were speaking to me and discussing ideas with me as if we …
Quick Tip by . April 16, 2010
May be the most important book I have read in the past several years.
Quick Tip by . February 15, 2010
Good audio interview from Seth Godin in this Mashable story: http://mashable.com/2010/02/14/seth-godin-linchpin
About the reviewer
Dan Limbach ()
Ranked #1352
I love online media. Podcasts, web seminars, videos, social media. It's what I do for a living.      I also love to read books (business non-fiction, edgy fiction, fantasy/sci-fi, … more
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Amazon Exclusive: Hugh MacLeod Reviews Linchpin

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and aWall Street Journalbestseller. Read his exclusive Amazon guest review ofLinchpin:

This is by far Seth’s most passionate book. He’s pulling fewer punches. He’s out for blood. He’s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in Seth’s usual quiet, lucid, understated manner.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

No surprises there—that’s exactly what one would expect Seth to say. But here’s where it gets interesting.

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And fromLinchpin?

"Everyone’s an artist now."

By Seth’s definition, an artist is not just some person who messes around with paint ...
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ISBN-10: 1591843162
ISBN-13: 978-1591843160
Author: Seth Godin
Genre: Business & Investing, Health, Mind & Body
Publisher: Portfolio Hardcover
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