I like this book. It has a story-telling style to it, which kept me interested. It focuses on the people in the organic movement. I grew up on an organic farm, and even still, this book taught me a lot about how the idea of "organic" got started, and gave me a much broader perspective about the industry and the many different types of organic farms out there. Also, I really liked hearing about the many different reasons that consumers buy organic. Organic foods are beneficial for so many reasons, so it makes sense that consumers would be pulled in for their own personal reasons, ranging from health, to more sustainable living, to the environment.
Note: after finishing the book (I cheated and reviewed before I was even done reading.) I think the book deserves a +5. It was an excellent and eye-opening view of an industry that I thought I already knew everything about. Awesome.
I was immediately drawn to Organic, Inc. seeing it on my local Vermont public library shelf in 2007. Published April 10, 2006 by Harcourt it contains relevant information describing the “organic industry” and its amazing, unstoppable, billion dollar, double digit percentage growth here in the United States. Author Samuel Fromartz who has worked for Fortune Small Business, Inc., Business Week, The New York Times, and many other publications writes in a readable and engaging fashion … more