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Lunch » Tags » Books » Reviews » Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking » User review

Practical, Tested Marketing Advice for Every Book Author

  • Feb 2, 2008
  • by
Steve Weber is a seasoned author and over the years has learned a great deal about marketing online. In this book, you gain the benefit of his years of trial and error. In the early portion of this book he "explains the basics of online book promotion techniques that provide the most bang for your effort."

I love the realistic counsel in this book such as when Weber says, "Perhaps not everything discussed in here will be practical for your book. Your job is to select which promotional techniques might work best with your audience, and then use them aggressively and tirelessly. Online publicity works particularly well with nonfiction, but can be applied to fiction too. The more techniques you try, the better your chances of success. A single strategy won't work, but a combined effort will produce results, and the effect will be cumulative."

Many authors ignore online publicity for their books (and reap the poor sales results). Or they try one or two techniques and give up quickly (and again wonder why their book has few sales). Throughout this book, Weber gives clear examples of online marketing success then points the reader to how they too can use the same technique for their book. Whether you want to know more about effective word of mouth campaigns, Amazon Bestseller Campaigns, Blogging and Blog Tours, the merits of social networking with places like MySpace, or many more techniques, you can gain valuable insight from this book.

I like what Weber says in the early pages where he encourages the reader to quickly read the book once, then to read it again "selecting and prioritizing what you'll tackle first."

Finally, this book has wisdom scattered throughout the pages. For example, "This book is not a quick-fix plan; there is no such thing as overnight success. It might require a year or more of steady work to see appreciable results. If that seems like a gamble and lots of work, it is. But I assure you, it's nothing compared with what it took to write your book."

I learned a great deal from these pages and believe any author (new or experienced) will also gain from this title. From Weber's experience, I selected a few key techniques that I'm eager to try with my own books in the coming days. I recommend every author get this title, study it, then apply it to their own online book marketing efforts.

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More Plug Your Book! Online Book Ma... reviews
review by . November 01, 2007
I think that the reality of the writing world can be extremely overwhelming for new authors. It takes a great deal of courage to start writing in the first place. Finishing the text can take every ounce of commitment, time, and energy available. Once complete the new author finds out that the real work is about to begin: editing, trying to find a publisher who will publish the work, and then finally marketing.     Of all of the steps in the publishing process, I think that marketing …
review by . April 11, 2007
Authors can't rely solely on their publishers to do the marketing for their book especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every potential book promotion resource.    The book's introduction gives good advice on how to use this book. Make a copy of the table of contents and …
review by . March 03, 2007
With the ever-increasing number of authors taking the independent publishing route, the issue of how to publicize your work takes on a greater importance. Even for those who *do* go the normal publisher route, there's still quite a bit you can do to influence and enhance the success of your book. For that, I would highly recommend Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber.    Contents: Introduction; Electric Word …
About the reviewer
W. Terry Whalin ()
Ranked #126
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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About this book


> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own ...
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ISBN-10: 0977240614
ISBN-13: 978-0977240616
Author: Steve Weber
Genre: Reference
Publisher: Weber Books
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