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Lunch » Tags » Books » Reviews » Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking » User review

The How To after Publishing a Book

  • Apr 11, 2007
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Authors can't rely solely on their publishers to do the marketing for their book especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every potential book promotion resource.

The book's introduction gives good advice on how to use this book. Make a copy of the table of contents and cross off each item as you do them or pass over them. To be thorough, read the book and decide which methods work best.

As a frequent book reviewer, I've seen successful authors rely on many of the tactics covered in this book. Book marketing goes beyond using Amazon, blogs and your own web site. Weber shows how to get more mileage from these resources and points to others like social networks, search engines, and tags.

Creating an account in MySpace may be obvious to most. Some tips Weber offers for making MySpace work for you including making the right friends, managing your top eight pictures, and paying extra attention to specific parts of the profile. He provides detailed advice so there's no confusion on what to do.

The Internet makes it easy for authors and publishers to use other identities in posting positive book reviews and buying books to boost the book's rank. Weber briefly addresses the ethics of marketing books online.

Authors and Internet pros who know about most of the resources covered in the book will benefit because of its organization, scannable contents, readability and conciseness. Plug Your Book! succeeds in ensuring the author makes the most of every opportunity and resource.

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More Plug Your Book! Online Book Ma... reviews
review by . February 02, 2008
Steve Weber is a seasoned author and over the years has learned a great deal about marketing online. In this book, you gain the benefit of his years of trial and error. In the early portion of this book he "explains the basics of online book promotion techniques that provide the most bang for your effort."     I love the realistic counsel in this book such as when Weber says, "Perhaps not everything discussed in here will be practical for your book. Your job is to select which …
review by . November 01, 2007
I think that the reality of the writing world can be extremely overwhelming for new authors. It takes a great deal of courage to start writing in the first place. Finishing the text can take every ounce of commitment, time, and energy available. Once complete the new author finds out that the real work is about to begin: editing, trying to find a publisher who will publish the work, and then finally marketing.     Of all of the steps in the publishing process, I think that marketing …
review by . March 03, 2007
With the ever-increasing number of authors taking the independent publishing route, the issue of how to publicize your work takes on a greater importance. Even for those who *do* go the normal publisher route, there's still quite a bit you can do to influence and enhance the success of your book. For that, I would highly recommend Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber.    Contents: Introduction; Electric Word …
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Meryl K Evans ()
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About this book


> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own ...
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ISBN-10: 0977240614
ISBN-13: 978-0977240616
Author: Steve Weber
Genre: Reference
Publisher: Weber Books
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