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A book by Seth Godin

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Yes, Yoda, there is a "try"

  • Mar 2, 2011
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This book could, I suppose, have been rendered as a single blogpost: Go. Start something. Get to work. Turn your ideas into concrete action. Ship. The basic ideas don't need a book to explain them, even one that's only 85 pages long.

For me, just as important as Seth's reiteration of the above ideas is his exploration of how we -- as individuals and as a culture -- have been programed for compliance. Our jobs follow an industrial, factory-based model where we sit in cubes, do the work we're handed, and are punished for disrupting the tried-and-proven by seeking new ways to do things. Our industrial, factory-based education system is designed to produce bots to fit quietly into that system. (Although Seth doesn't include them in the discussion, government does the same thing: Cory Doctorow, whom Seth quotes on another topic, recently defined the TSA's approach to passenger screening as, "All terrorists are engaged in something unusual, therefore all unusual occurrences should be viewed as potential terrorism.")

But "compliance" is the enemy.

And I think it's because we, most of us, are so programed for compliance, so willing to listen to the lizard brain telling us we're going to fail, that Seth takes the time to encourage us over and over again to start doing. Don't wait to be picked (p. 24). Don't wait until you have all the market research and all the specs. Be the person who starts things (p. 61) -- the one who does something for the first time. Perhaps ironically, Seth isn't the first person to say this (Tom Peters cried "Ready, fire, aim!" years ago). But as dinosaur institutions fall by the wayside, it's a message we all really need to hear.

Then, pick an idea and do something with it (the reviewer said to himself). "We reward those who draw maps, not those who follow them" (p. 34).

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review by . March 05, 2011
What is the difference between those individuals who have significant accomplishments to their name, and those who you don't know because you've never heard of them? One of the factors is simple... they started. They didn't wait for permission or spend inordinate amounts of time planning to launch their ideas. They just got started. Seth Godin talks about this valuable skill in his latest book Poke the Box. At 85 pages, it's not a long read nor is it stuffed with endless programs …
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Andrew S. Rogers ()
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Mostly, I'm a moderately prolific Amazon.com reviewer who's giving Lunch a try as another venue for my reviews.
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About this book


Book Description:If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Boxis a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”

Poke the Boxjust may be the kick in the pants you need to shake up your life.

Love the ideas inPoke the Box?Check out ourDomino Project pagefor other format options, such as a5-packor52-packcarton of books to share or thelimited deluxe edition, which includes the book with a letterpress jacket, a specially designed signature plate signed by Seth Godin, and a letterpress poster. Be sure to also visitTheDominoProject.comfor the latest news and special offers.Daniel H. Pink Reviews Poke the Box

Daniel H. Pinkis the author of theNew York TimesbestsellersDriveandA Whole New Mind, which together have been translated into 31 languages. Read his guest review ofSeth Godin'sPoke the Box:

Let me begin with a professional and personal disclosure: If Seth Godin weren’t a friend of mine, I would probably hate his guts.

He makes those of us in the word-slinging, meme-spreading trade look like a ...

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ISBN-10: 1936719002
ISBN-13: 978-1936719006
Author: Seth Godin
Genre: Business & Investing, Health, Mind & Body
Publisher: The Domino Project
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