Patricia Fry knows the truth in this famous quote from one of the greatest promoters, P.T. Barnum. He said, "Without promotion, something terrible happens--nothing!" Too many book authors fail to take complete responsibility for promoting their books. Throughout this well-done book, Fry validates her claim in the subtitle, "over 250 proven, low-cost tips and techniques for the enterprising author." This book is loaded with a gold mine of ideas and resources.
Pointed personal stories are combined with practical tips and website references for even more action steps for the savvy author. If you want to sell books, you need to study every page of this book then apply it to your book promotion.
While this book is packed with insight, I loved the idea: Design A Hotfile. She writes, "Life has a way of racing past us while we're busy trying to keep up. And if you are promoting a book along with everything else that you do, it can become overwhelming. Think about it, how may good promotional ideas have escaped your grasp and been tossed aside simply because you are too busy or too preoccupied? That's why I suggest you grab each promotional idea you stumble across, without judging it, and file it in your hotfile. When things calm down, your speaking circuit has slowed down, you've sent out your quota of press releases for the month, you've made several cold calls, open up the hotfile and see what's in there." (page 166-167) This concept alone is brilliant and an example of what you will find in PROMOTE YOUR BOOK.
If you have a book to promote, get this title today and begin taking action on the ideas. It is never too late.
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About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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"Patricia Fry's advice is outstanding and this book is packed with hundreds of tips that will save you thousands of dollars. As a professional of many years, I highly encourage any author to get this book, highlight it and use it well." -- --Penny Sansevieri, CEO Author Marketing Experts, Inc., and adjunct instructor at NYU
"Patricia's book provides a fantastic overview of book promotion and should be on every author's "must-read" list. It is the perfect springboard for creating 250 book marketing strategies and then some." ----Mark Levine, author ofThe Fine Print of Self-Publishing(4th ed.), CEO of Hillcrest Media Group
"The most expensive parts of book publishing are the mistakes. Patricia Fry's wealth of experience will save you time and money. Highly recommended." ----Dan Poynter,The Self-Publishing Manual