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An Easy Read & Handy Guide for SEO-Newbs & -Savvy Folks Alike

  • Nov 15, 2010
  • by
As a fan of James Beswick's (@jbeswick) first book, Getting Productive With Google Apps, I asked him to keep me posted on his latest writing projects.  ...And keep me posted he did!  I expected James' second book to be more about Google apps and products, but I was pleasantly surprised to see that he got down and dirty with SEO instead.  He kindly sent me a copy when this was first published over the summer, so I thought I'd share my thoughts.

If you don't know what SEO means, it stands for Search Engine Optimization, which is the process of making webpages more visible in search engines.  For example, if someone Googled the name of your company, you'd want to get maximum exposure by being one of the search results on the first page.  Or better yet, one of the first three results on that first page.  This book teaches you how to get your webpage to well, rank #1 :P  I know some folks whose profession is solely SEO and have touched on it a bit myself, so I know that SEO is a tricky beast to tame.  Enter SEO experts, like James, to help small companies and individuals, like bloggers, get maximum exposure through search engines.

To give you an idea of what the books is like, here's the general approach for SEO that James suggested in the introduction:
  • Respect the search engines: they use sophisticated algorithms written by smart people to provide billions of users with helpful results every second of every day.  Don't try to tame them.
  • Be search-engine friendly: so many sites are not that you'll quickly gain a competitive advantage by working constructively with the engines.
  • Build a great site: websites are not marketing brochures.  Make great content, do it often, and both visitors and search engines will hold your site in high regard.
  • Focus on content: the same reason why you visit a site repeatedly is the same reason your visitors will become loyal to your site -- content is truly King.

Sound advice, and ahhh, I love that last guideline and I especially love that last line :)

This book is a super easy read because as the title states, it offers 50 tips, and each tip is clearly marked and divided.  The table of content is also wonderful because it lists the tips as well as a one or two sentence blurb of each.  Honestly, I thought that the table of content was a great, quick read in itself.  The best part about the layout of this book is that I didn't have to read it from cover to cover and I could just skip around to the sections that were most relevant to me and that I was most interested in.

Aside from having a good layout, the content was great and really helpful and insightful.  It was beefy and I learned more about SEO than I ever thought there was to know.  The book goes into great detail about setting SEO goals and how to build your site and brand tech-wise and social media-wise. 

The book discusses everything from choosing a domain name and hosting service to selecting keywords, using alternative image text, and how to use Twitter, Facebook and LinkedIn for SEO benefits.  The last tip that dispels common SEO myths is also really interesting.  Besides learning SEO strategy for my own projects, it also helped me gain understanding of why some companies do what they do, as well as how they do it. 

I'd recommend this book to folks who are trying to get their company, blog, or what have you, out on the web.  And I have to note that this book covers such a wide array of topics that it's not just for tech-savvy people, or just for social media people -- there's something for everyone to learn and employ the use of.

If you'd like to pick up a copy of this book, you can find both the paperback as well as the Kindle versions on Amazon.  And here's the official webpage for the book :)
An Easy Read & Handy Guide for SEO-Newbs & -Savvy Folks Alike

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November 25, 2010
Sounds like a useful tool to have, my Uncle does that for some companies as well. Great write up as always.
November 20, 2010
You'd better remind JR of the last line! ;-) So, how's the book selling? ;-p I've got to ask James for a discount, lol...
November 17, 2010
ok..where my comment at? LOL!
November 17, 2010
Hahaha, you know where it went! Now I'm the one who owes you a Laughing Buddha. I guess I'll make it into a pitcher! ;P
November 16, 2010
Nice review Debbie! I'll definitely give this a read! ^_^
November 17, 2010
Thanks, Tu! Yeah, check it out :)
November 15, 2010
I think this would be helpful for me as a blogger to take my website to the 'next level'. Everything else I come across seems to be just way over my head and too much information!
November 15, 2010
I hope it helps you - let me know what you think! It's also on Kindle for $9.99 at http://amzn.to/chM1PD.
November 15, 2010
Thanks for reading, Anastasia! You should check it out :)
More Ranking #1: 50 Essential SEO T... reviews
review by . July 05, 2010
Disclosure: I wrote this book, so I rated a neutral 1 because I really wanted to hear "real reviews". :-)      In the last couple of years, most web projects I've been working on have invariably had substantial questions about SEO. The pattern is increasingly that companies make a significant investment in a new web site and are then disappointed in the lack of traffic, so there's an attempt to retrofit some element of search engine optimization into the site. …
About the reviewer
devora ()
Ranked #4
When I'm not Lunching, I'm a jeweler, and an all around, self-proclaimed web geek. My passions include social media, the interweb, technology, writing, yoga, fitness, photography, jewelry, fashion, … more
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Product Details
  • Paperback: 162 pages
  • Author: James Beswick
  • Publisher: 415 Systems, Inc. (June 26, 2010)
  • Language: English
  • ISBN-10: 1452849900
  • ISBN-13: 978-1452849904
  • Product Dimensions: 8.2 x 8.2 x 0.4 inches
  • Companion Website: http://ranking-number1.com
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ISBN-10: 1452849900
ISBN-13: 978-1452849904
Author: James Beswick
Publisher: 415 Systems, Inc.
Date Published: 06/26/10
Format: Paperback
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