Search engine optimization in the social media era
Jul 5, 2010
Disclosure: I wrote this book, so I rated a neutral 1 because I really wanted to hear "real reviews". :-)
In the last couple of years, most web projects I've been working on have invariably had substantial questions about SEO. The pattern is increasingly that companies make a significant investment in a new web site and are then disappointed in the lack of traffic, so there's an attempt to retrofit some element of search engine optimization into the site. This is really the wrong way to do it, but happens over and over again.
When I wrote this book, the goal was to split the search engine optimization process in five distinct areas and treat the whole process as more of a project management job, rather than just a series of tricks to fool search engines. I also wanted to incorporate the latest changes with the emphasis on social and local changes in the search engines, which can have a much greater impact on the traffic to a site than simply managing the technicalities and mechanics of the pages (e.g. adding titles and meta descriptions).
The challenge of putting this book together was really that SEO is an amorphous business based upon reverse-engineering, experimentation and rumor, so pulling together 50 things that we could all agree upon was probably not a viable goal. Instead, I've based the tips on many of the costly mistakes I've seen in web projects, some of tried-and-tested ideas that definitely work but generally don't get implemented, and the ongoing positioning that a site has in the general community. Some of it strays into social media optimization and common sense, but for the most part I've tried to stay on track with tips that could be used effectively by all types of site and all sizes of business.
Anyway, I had fun writing this over the last six months and I'll be interested to hear the feedback from readers. It's now available on Amazon.com. And there's also a companion website at http://ranking-number1.com.
As a fan of James Beswick's (@jbeswick) first book, Getting Productive With Google Apps, I asked him to keep me posted on his latest writing projects. ...And keep me posted he did! I expected James' second book to be more about Google apps and products, but I was pleasantly surprised to see that he got down and dirty with SEO instead. He kindly sent me a copy when this was first published over the summer, so I thought I'd share my thoughts. … more