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Steve Jobs

A 2011 book by Walter Isaacson.

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We Did It My Way

  • Oct 26, 2011
If you're like me the first thing that strikes you as you read this book is that Steve Jobs led a mythological life.

Put up for closed adoption by unmarried parents who eventually married, rejected by the first would be adoptive parents, then adopted by working class parents, it would be difficult to conceive a more inauspicious beginning, or a more auspicious outcome. Steve Jobs would grow up to prove that an apple can fall quite far from the tree, and still blossom. Abandoned, the chosen one, special.

Firstly, I don't think there is any such thing as an illegitimate child, only illegitimate parents.

The public life and business achievements have been well chronicled, and I didn't want to read a book about Apple. I wondered about the family life, the relationship with Bill Gates, were they collaborators or competitors. iWondered how much of Apple's great accomplishments were due to Jobs, what effect his passing would have on the future of Apple. I wondered about how he got the Beatles music, and the reputedly fractious relationship with Apple records.

Isaacson has put together a narrative never less than fascinating about a mercurial man. My opinion of Jobs did not change much as a result of reading this book. He already struck me as being a highly driven type A personality, narcissistic, aggressive, perfectionistic. Certainly these traits contributed to both his successes and his setbacks, and made him a difficult man to get along with, but those high standards imposed by a passion for the product and a drive for perfection, and a demanding lack of compassion, would also draw out of people abilities, creativity, and great accomplishments.

Certainly, Isaacson's unvarnished portrait, means many people will not find Jobs the man appealing, and will not condone certain of his behaviors, and I commend Jobs for his honesty in allowing that. Perhaps the biggest surprise that he let go of his controlling tendencies, and did not seek to approve the book.

Ironically at age 22, he would find himself in the exact same position as his adoptive parents at that age, and would not acknowledge his out of wedlock child Lisa. He would eventually reverse that position before Apple went public agreeing to a DNA test, and making an arrangement. I was interested to discover that he has a lost sister Mona Simpson, an author who has written a book, A Regular Guy : A Novel, the main character based on Jobs and the relationship with his daughter Lisa.

Nemesis follows hubris with a punishing fall from grace at Apple, betrayed by his hand picked underling, fired by the company he founded, exiled, buying Pixar off George Lucas for $5 million, selling it to Disney for a reputed $500 million, eventually returning as conquering hero to regain his throne. After many lean years the kingdom would once again prosper.

Among his influences were The Beatles, particularly John Lennon, also rejected by both his parents, and raised by an aunt. The Beatles being greater than the sum of the individual parts would inpsire his own management style of making better products through teamwork. Perhaps more surprising was his relating to Captain Ahab from Moby Dick, and that despotic tyrant King Lear.

The strength of this book, unfettered access to Jobs, the uncensored commentary and insights, of family, friends, business associates, even enemies, and critics.

I enjoyed the story of how he met his wife Laurene Powell. Her name is quite similar to my name, Laurence Power, and she has a degree in Economics. I enjoyed the humor and pranks of the early days with Wosniak. I particularly like calling the Vatican prank pretending to be Kissinger, collecting bootleg Dylan recordings, and illicitly mimicing long distance beeps to make free long distance calls. I also enjoyed reading of the reality distortion field sometimes employed effectively, sometimes not. He would one day meet his father in a restaurant but neither would be aware that they met.

If you're wondering about hardback v Kindle, Kindle has photos. Unlike the book which has a central montage the photos on Kindle are present at the beginning of chapters. Given the price differential between both is so small, I recommend the hardback, as you can resell and regift a hardback, although on the Kindle I like the search features and the ability to search and collect quotes, and make notes and highlights. If you don't already have Kindle, you can download the app here at Amazon, and get a free book sample. By the time you finish reading the sample I predict you will want to read the rest of the book.

The book did answer most of my questions, yet I do not give it five stars. Here is why:

Recently, I have bought several quotation books, and when I learned Jobs illness was fatal, I started looking up quotes by Jobs.

Some quotation books such as Bartlett, Forbes Business quotes, and so forth do not have any Jobs quotes. Oxford and Yale each have two. In fact most quote books do not have many if any quotes by business leaders. Hopefully, this will be addressed. In fact, the The Ultimate Book of Investment Quotations (The Ultimate Series) book I found to be the only decent book that quotes business leaders and investment experts. An important word in the vocbulary of both Gates and Jobs is innovation.

If you look at the Stanford commencement speech for example, available where video clips are seen, Jobs has many good quotes, shares his wisdom and talks of the importance of curiosity and intuition. Stay hungry. Stay foolish. I understand there are about 100 books due to be published about Jobs.

While Isaacson's book contains many good quotes, most of these are by other people about Jobs, by Bill Gates, Larry Ellison, Andy Grove, Al Gore and many others. Perhaps my favorite was the Herman Hermits quote by Bono. What I found curiously lacking were so few great quotes by Jobs himself. When I watched the Stanford speech on youtube, I wrote down six or seven quotes from that speech alone. Isaacson references the speech but barely quotes it.

Certainly, he could have sprinkled some of Jobs best quotes throughout the book. With that I would definitely give five stars. Hopefully, future editions and printings will address this. That would make both an honest depiction and a fitting tribute to a great visionary. I wonder given the platforms and innovations of Jobs, would it not be possible to create a multimedia publication with embedded clips and sound bites from Jobs, and others.

Jobs: The Beatles all want to be on iTunes, but they and EMI are like an old married couple. They hate each other but can't get divorced.

Jobs: Picasso had a saying, good artists copy, great artists steal.

Alan Kay maxim adopted by Jobs: The best way to predict the future is to invent it.

Tim Cook, Apple CEO: I realised very early that if you didn't voice your opinion he would mow you down. He takes contrary positions to create more discussion because it may lead to a better result. So, if you don't feel comfortable disagreeing, then you'll never survive.

While reading, three quotes by George Bernard Shaw came to mind:

The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. All progress depends on the unreasonable man.

If I give you an apple, and you give me an apple we each have an apple. If I give you an idea, and you give me an idea, we each have two ideas. Jobs certainly turned apples and ideas into dollars).

Some people see things as they are and ask why. Steve Jobs dreamed things that never were and asked, why not?

As a result we have iPad, iPod, iPhone, iTunes, iMac, iBooks.

I think you will enjoy it, and I hope this was helpful.
We Did It My Way We Did It My Way

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October 27, 2011
This was a fitting tribute to a considerable entrepreneur of our time.
October 27, 2011
Thank you very much, I hadn't thought of it like that.
October 29, 2011
Ultimately, entrepreneurialship is about jobs creation.
October 29, 2011
When I learend economics, they taught the four factors of production, land labor, capital and enterprise. And enterprise seems to be the most iimportant.
October 30, 2011
All the factors of production are important. To a country like Japan, land is very scarce; therefore, the scarcity creates value. Labor is valuable in terms of specific expertise which is either plentiful or in scarce supply. Capital is vital for a corporation or business to pursue expansion. Entrepreneurialship is important to generate ideas on new products and processes.
October 26, 2011
Fantastic review, Larry! I'm really curious about this book and definitely want to check this out. Seems like an appropriate one to download for the iPad. And I'm surprised that Steve Jobs didn't have total control over this like he does over most things in his life, yet it's authorized, so I'm really looking forward to reading this. By the way, I love what you said here: "I don't think there is any such thing as an illegitimate child, only illegitimate parents." Thank you for sharing!
October 27, 2011
Thank you Devora. It is surprising as he seemed to be such a control freak. After reading your comment, I also remembered from from my high school King Lear that there was an illegitimate son, not entitled to inherit who had major anger issues.
More Steve Jobs (book) reviews
review by . January 15, 2012
posted in Inspirations
Think Different!
The life of legendary Steve Jobs was filled with twists and turns, ups and downs which are probably best described by the author Walter Isaacson (who was commissioned by Jobs personally before his death to write his autobiography). Having read this autobiography is like being presented with one of the most complex inroad into a man's ingenuity, talent, complexity and emotion.           Steve Jobs is not a simple man, despite his ardent quest for simplicity …
review by . January 25, 2012
This is a book that has many layers to it. Hence, after the initial review (Think Different! which was featured on Lunch), I decided to do another one that focused more on the business aspect of Steve Jobs. He dedicated his life in this arena more so than any other aspects and it seems fitting to highlight what he did and what we can all learn from him.            This is a man who revolutionalized the world in more way than one.    Music, …
Quick Tip by . October 29, 2011
Kobo is having a 20% off this weekend so I got it for just $13. Read up to Chapter 4 and it's easy to read despite the electronics component of Jobs' job and life! Here's one guy who didn't lead a normal life, not since he was in school!!! To sum up so far, I think he got away with lots of things!
About the reviewer
Larry Power ()
Ranked #282
Member Since: May 29, 2010
Last Login: Sep 10, 2013 07:54 PM UTC
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About this book


Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor ofTimemagazine. He is the author ofBenjamin Franklin: An American Lifeand ofKissinger: A Biography, and the coauthor ofThe Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

Jacket photograph by Albert Watson

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ISBN-10: 1451648537
ISBN-13: 978-1451648539
Genre: Biographies & Memoirs, Business & Investing, Science
Publisher: Simon & Schuster

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"We Did It My Way"
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