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Steve Jobs

A 2011 book by Walter Isaacson.

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"Insanely Great!"

  • Jan 25, 2012
  • by
This is a book that has many layers to it. Hence, after the initial review (Think Different! which was featured on Lunch), I decided to do another one that focused more on the business aspect of Steve Jobs. He dedicated his life in this arena more so than any other aspects and it seems fitting to highlight what he did and what we can all learn from him.

This is a man who revolutionalized the world in more way than one. 
Music, Computers, Communication and essentially LIFESTYLE! To not take him seriously will prove to be fatal for you and your business. Sony learned the hard way!

I admire the man not just for his success but his innate ability to reinvent himself. In this world of constant change, we all need to learn to reinvent ourselves or else we'll be falling behind and like Kodak, becomes obsolete. 

His attention to details, his focus on perfection and his distorted field of reality help to drive his team of "A players" to greater heights. He was able to handpick the right people to work for him and to inspire (albeit at times demoralize constantly) people whom he worked with. 

Here are a few of the themes which I find fascinating:
  • "The idea that John Lasseter pitched was called "Toy Story." It sprang from a belief, which he and Jobs shared, that products have an essence to them, a purpose for which they were made. If the object were to have feelings, these would be based on its desire to fulfill its essence."
  • "Like many great men whose gifts are extraordinary, he's not extraordinary in every realm," she said. "He doesn't have social graces, such as putting himself in other people's shoes, but he cares deeply about empowering humankind, the advancement of humankind, and putting the right tools in their hands."
  • "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business. That's how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now."
There is no other man on this planet who embraced the philosophy that a company doesn't need a wide array of products to claim a bigger market share. What one needs is one single product that seeks to be perfected and to convey a life of its own to its consumers. iPod was one such product, iPhone was another and iPad yet another. Is iCloud the future of Apple? We'll have to wait and see. But as one would learn from reading the book, it is the only one in the market that integrates the many gadgets we have and streamlined the data (if I read correctly). It is an integrated process (another favorite of Jobs). 

Although this book is about Steve Jobs, he's not a success without the others who have supported and worked with him. Still, he had keen vision and he believed in his dream. He's also persistent and he did learn his lessons from others (grudgingly at times). Among his respected are artists especially. Steve Jobs the book may well give you some inspiration as to how to conduct and build your business. It may also give you the necessary direction you need to follow in your undertakings. Whatever it is, it is a book filled with morsels for everyone who's keen on business and development. It is a book I'd recommend one to read more than once!

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January 29, 2012
I don't think I'll be reading this anytime soon, but nice review anyhoo.
More Steve Jobs (book) reviews
review by . October 26, 2011
We Did It My Way
If you're like me the first thing that strikes you as you read this book is that Steve Jobs led a mythological life.      Put up for closed adoption by unmarried parents who eventually married, rejected by the first would be adoptive parents, then adopted by working class parents, it would be difficult to conceive a more inauspicious beginning, or a more auspicious outcome. Steve Jobs would grow up to prove that an apple can fall quite far from the tree, and still blossom. …
review by . January 15, 2012
posted in Inspirations
Think Different!
The life of legendary Steve Jobs was filled with twists and turns, ups and downs which are probably best described by the author Walter Isaacson (who was commissioned by Jobs personally before his death to write his autobiography). Having read this autobiography is like being presented with one of the most complex inroad into a man's ingenuity, talent, complexity and emotion.           Steve Jobs is not a simple man, despite his ardent quest for simplicity …
Quick Tip by . October 29, 2011
Kobo is having a 20% off this weekend so I got it for just $13. Read up to Chapter 4 and it's easy to read despite the electronics component of Jobs' job and life! Here's one guy who didn't lead a normal life, not since he was in school!!! To sum up so far, I think he got away with lots of things!
About the reviewer
Sharrie ()
Ranked #3
I'm a traveler at heart & have been nicknamed Travel Queen by friends & colleagues alike. Traveling has been my life passion for the last decade or so. As we enter a new decade, I'm excited … more
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About this book


Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor ofTimemagazine. He is the author ofBenjamin Franklin: An American Lifeand ofKissinger: A Biography, and the coauthor ofThe Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

Jacket photograph by Albert Watson

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ISBN-10: 1451648537
ISBN-13: 978-1451648539
Genre: Biographies & Memoirs, Business & Investing, Science
Publisher: Simon & Schuster

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