A book by David Thielen< read all 1 reviews
Throughout The 12 Simple Secrets of Microsoft Management, Thielen provides hundreds of specific examples of HOW these so-called "secrets" are consistently applied each and every day throughout the entire company. At least in theory, the Microsoft management strategies (with appropriate modifications) can be effective for any other organization, regardless of size or nature. For example, a family-owned dry cleaner experiments with several different coupon promotions until it finally comes up with one that substantially increases business. Past "failures" are often a necessary cost of eventual success. However, I caution those interested in this book to keep in mind that listing and then explaining 7-75 "secrets" is relatively easy; implementing them effectively and then remaining committed to them is (obviously) much more difficult. My own experience suggests that such a commitment should continue unless and until certain realities require the modification or even the replacement of a strategy. The corporate juggernaut we know as Microsoft is in a process of constant self-transformation. The same should also be true of that hypothetical family-owned dry cleaner.
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The 12 Simple Secrets of Microsoft Management, subtitled How to Think and Act Like a Microsoft Manager and Take Your Company to the Top, is Thielen's inside look at the way Gates and his lieutenants have successfully harnessed those particular practices that initially put the firm on the map and subsequently used them to build their business into one of the world's largest. "Microsoft's management style is its core strength," writes Thielen. "There are other companies that produce better software, market better, and make fewer mistakes, but no other large company manages its business as well." In chapters with titles like "The Top 5 Percent," "Require Failure," and "Shrimp vs. Weenies," he dissects Redmond's specific methodologies on hiring, quality control, budgeting, performance expectations, and more. --Howard Rothman