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Everything a corporate-minded person needs to know about business blogging

  • Aug 9, 2006
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Yes, there's a flood of books on business blogging hitting the market, but each one is different. Debbie Weil's The Corporate Blogging Book is written for the corporate-minded person who isn't sure about the blog thing especially in a business setting.

The book tells it like it is and is exactly what its title says. The book opens with 20 comprehensive questions about corporate blogging to answer the busy executive and manager's immediate questions. Weil spends a full chapter on the fear of blogging, a persistent theme in business blogging.

The questions are the first of many "executive summary" style resources in the book. Weil provides summaries, lists, and narrative style content to help with scanning. Readers can read cover-to-cover, skip around, or skim and gain insight. With the table of contents, scannable content, and index, the reader can easily find the features of interest.

Quick read tips cover fears in blogging, ways to use a corporate blog (not just for external communications), ten tips for writing an effective business blog, blogging readiness assessment, what to cover in making the case for blogging to the boss, and a "Get Smart Glossary" so the reader won't have a blank look when someone uses a blogging-related term.

Those familiar with Weil's style through her blog and speeches will encounter the same style in the book: honest, straightforward, conversational, absorbing, and sharp. She answers every possible question that an executive or manager has about blogging including return on investment, making the business case for blogging, and how to overcome the common fears and doubts about blogging.

Even if a business hasn't decided to blog, understanding blogs from a corporate perspective is a must for organizations of all sizes. Whether or not a company blogs, people will talk about your company. Are you prepared to deal with the blogosphere (the world of blogs)? Weil shares examples of situations where the blogosphere created negative publicity for a company because of a problematic product.

Businesses can't jump into blogging like a personal blogger can. Weil covers the need for blogging policies, guidelines, and disclaimers while sharing a few samples in the bonus resources (like an appendix). With the book, the reader gets a clear overview of what blogging is and how it affects businesses. Further, it provides tools, ideas, and a plan for understanding and getting involved with blogging -- most important, it answers all of your questions about business blogging.

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review by . June 07, 2007
Frankly, I am astonished by the rapid growth of blogging and, especially, by the rapidly increasing adoption of blogging as a primary (not exclusive) medium for corporate communications, both internal and external. There are several dozen excellent books now in print that explain this phenomenon (Debbie Weil identifies many of them in her "Recommended Reading" section) and this book is certainly one of them. As I began to read it, I was immediately reminded of an incident decades ago when Vince …
review by . November 09, 2006
Want to use blogging to expand your corporate presence or simply add blogging to your visibility in the marketplace? Debbie Weil has written an easy-to-understand book without jargon yet packed with practical step-by-step advise to guide you through the process of setting up an effective corporate blog. She's included sound research mixed with personal experience.     If you aren't the CEO of your company but believe blogging would be a great tool for the company, Debbie gives …
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Meryl K Evans ()
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About this book


With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn'sBlog Rules(2006) and is more appropriate for the corporate crowd than Andy Wibbels'Blogwild!(2006).Keir Graff
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ISBN-10: 1591841259
ISBN-13: 978-1591841258
Author: Debbie Weil
Publisher: Portfolio Hardcover

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