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Lunch » Tags » Books » Reviews » The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. » User review

An Excellent Book for Authors Got Even Better With This Updated Version

  • Oct 18, 2011
When I want to increase my understanding of book promotion, I turn to sources with experience and wisdom. One of those sources is Carolyn Howard-Johnson and her excellent, THE FRUGAL BOOK PROMOTER. The information in this book is practical and tested and perfect for a first-time author or one with many published books. The experienced voice of the author echoes on each page of this book. It's not just theory but these are ideas Howard-Johnson has put into practice with results.

As she writes toward the end of her book, "It's never too late and it's never too early to promote. Rearrange your thinking. Marketing isn't about a single book. It's about building a career. And new books can build on the momentum created by an earlier book, if you keep the faith. Review the marketing ideas in this book, rearrange your schedule and priorities a bit, and keep at it." (Page 364)

This new edition has more than 100 additional pages from the first edition yet THE FRUGAL BOOK PROMOTER is practicing frugality--and maintains the same retail price as the first edition. I recommend every author get this book and take action on the multitude of ideas.
An Excellent Book for Authors Got Even Better With This Updated Version An Excellent Book for Authors Got Even Better With This Updated Version An Excellent Book for Authors Got Even Better With This Updated Version

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October 19, 2011
Well done.
About the reviewer
W. Terry Whalin ()
Ranked #120
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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About this book


"If you're going to read only one book to get other people to read your book, it should be this one." ~ Tim Bete, director Dayton University's Erma Bombeck Writers' Workshop

" Unlike other books and articles on the subject, this one is detailed--and it's chock full of ideas that even seasoned book promoters will not have tried."
~ Dallas Hodder Franklin, editor of SellWritingOnline.com

"Great book! My copy {ofThe Frugal Book Promoter} looks like a porcupine, so many pages are flagged with great tips to try."
~ Karin Ireland, author, motivational speaker

"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon."
~ Francine Silverman, author and editor of Book Promotion Newsletter

"The most expensive parts of book promotion are the mistakes. This book will save you time and money." ~ Dan Poynter, author ofThe Self-Pubishing Manual
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ISBN-10: 1463743297
ISBN-13: 978-1463743291
Author: Chaz DeSimone
Publisher: CreateSpace

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