Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Books » Reviews » The Silicon Valley Way: Discover the Secret of America's Fastest Growing Companies » User review

Actually, Several

  • Jan 30, 2000
Sherwin's expressed purpose is to share what he calls "the secret of America's fastest growing companies." At least that is the book's subtitle. My own experience suggests that the fastest growing companies usually have several "secrets" which are soon revealed (or discovered) and thus lose much of their "mystique." Moreover, this same experience suggests that whatever secrets the fastest growing companies may share in common (speed, focus, innovation, tenacity, etc.) have already been well-documented. These are some of the reasons why I did not rate this book higher. However, for certain readers, I think it offers several substantial benefits.

Here is how the book is organized. First, in Chapter 1, Sherwin explains "The Back of the Napkin Analysis" and "The 45-Second Business Plan" to sharpen the reader's focus. Next, he asks a number of basic but essential questions (a total of 44) which "you will need to answer if you are to successfully compete in a high-tech world. In a few hours, you will get help organizing your thoughts and planning your business." Finally, Sherwin includes 12 (count `em, 12) Appendices in which he discusses a wide range of subjects, beginning with "The 10-Second Proposal" and concluding with "Additional Reading." He also includes Notes and a Glossary.

One benefit is derived from the process of thinking about and then answering the 44 questions, especially for those preparing to launch a new organization or for those associated with one now proceeding through its launch phase. Sherwin suggests that "to win in the twenty-first century", an organization must:

* Select the right markets * Know its customers

* Design exceptional products

* Market products creatively

* Distribute products efficiently

Answering the 44 questions will help any organization to meet these imperatives. Another benefit is derived from the Appendices which I encourage the reader to approach as if they were different departments within Sherwin's General Store. Struggling to put together a business strategy presentation? Check out aisle three. Need a marketing, sales, and distribution "scorecard"? You'll find one over on aisle seven. You get the idea. In fact you'll get lots of ideas from this book.

What did you think of this review?

Fun to Read
Post a Comment
About the reviewer
Robert Morris ()
Ranked #169
Professionally, I am an independent management consultant who specializes in accelerated executive development and breakthrough high-impact organizational performance. I also review mostly business books … more
Consider the Source

Use Trust Points to see how much you can rely on this review.

Your ratings:
rate more to improve this
About this book


"Wouldn't it be nice to have a quick way to assess the true value of a company? You might even wish there were a formula for picking winners. Perhaps the formula comes not in statistics but in knowing the right questions to ask and having clear, truthful answers. Elton B. Sherwin, author ofThe Silicon Valley Way... has done a fine job of delineating the criteria for a company's success. ... In the spirit of speed and clarity,The Silicon Valley Wayis designed in such a way that no matter what your interest in a company, be it investment as an owner, venture capitalist or individual, you can quickly find the areas that will benefit your needs." --MoneyWorldmagazine, July 1998

From the World's High-Tech Epicenter, Here Are the Secrets of the Powerful Decision Makers--Review
view wiki


ISBN-10: 0761512721
ISBN-13: 978-0761512721
Author: Elton Sherwin Jr.
Publisher: Crown Business

First to Review

"Actually, Several"
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
This is you!
Ranked #
Last login
Member since