A book by Elton Sherwin Jr.< read all 1 reviews
Here is how the book is organized. First, in Chapter 1, Sherwin explains "The Back of the Napkin Analysis" and "The 45-Second Business Plan" to sharpen the reader's focus. Next, he asks a number of basic but essential questions (a total of 44) which "you will need to answer if you are to successfully compete in a high-tech world. In a few hours, you will get help organizing your thoughts and planning your business." Finally, Sherwin includes 12 (count `em, 12) Appendices in which he discusses a wide range of subjects, beginning with "The 10-Second Proposal" and concluding with "Additional Reading." He also includes Notes and a Glossary.
One benefit is derived from the process of thinking about and then answering the 44 questions, especially for those preparing to launch a new organization or for those associated with one now proceeding through its launch phase. Sherwin suggests that "to win in the twenty-first century", an organization must:
* Select the right markets * Know its customers
* Design exceptional products
* Market products creatively
* Distribute products efficiently
Answering the 44 questions will help any organization to meet these imperatives. Another benefit is derived from the Appendices which I encourage the reader to approach as if they were different departments within Sherwin's General Store. Struggling to put together a business strategy presentation? Check out aisle three. Need a marketing, sales, and distribution "scorecard"? You'll find one over on aisle seven. You get the idea. In fact you'll get lots of ideas from this book.
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