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Lunch » Tags » Books » Reviews » The Small Business Owner's Guide To Alternative Funding: What the Small Business Owner MUST Know to Get Through These Financial Times! VOLUME 1 » User review

The Essentials for a New Business

  • Mar 12, 2010
Small Business Owner Guide to Alternative Funding
by Karlene-Sinclair-Robinson

Reviewed by: Dr. Joseph S. Maresca CPA, CISA

The presentation is an easy to read rendition containing
much of the business documentation associated with small
business start-ups. For instance, the author relates a
number of tasks that are conditions precedent to starting
a business from scratch. i.e.

o Entity creation and identification
o Central Contractor Registration
o Data Universal Numbering System
o Small Business Classification
o Licensing
o USA citizenship

A prospective business owner needs a mindset or
state-of-mind to open a new business with vision,
drive, an opportunity seizing orientation and timeliness
for the new idea. Following these steps, the entrepreneur
needs to address credit/financing, cash-flow, capital,
capacity, collateral, commitment and personal trust.

A myriad of programs exist to help the private entrepreneur;
namely, the SBA Loan Program, SBA Express (maximum $350T ),
Microloans ($35K), Export Express ($250K) and others.
Sometimes, foreign investors can be a good source of capital
if their intention is to penetrate a new market.

A competitive proposal requires many items to move the lending
request forward; namely, a business plan, description,
objectives, product, competition, market plan, operating plan,
personal and professional management, goals, the financial
statements and other business documentation.

Some of these steps can be consolidated if the small
business owner/entrepreneur attaches to an existing successful
product as "an affiliate". There are other sources of lending;
such as , "peer to peer lending".

At times, the community itself can be the moving force
behind an idea through the identification of a specific/chronic
need. Examples would be major food outlets where only smaller
stores exist. Organic food stores are in great demand for
healthy-conscious consumers, gymnasts, professional athletes,
the elderly and a wide constituency of people too numerous to
list in a finite review.

In my own experience, the people who actually live in a
community are most conversant with the needs, opportunities,
pitfalls and strategic constituencies needed to move a
small business from the concept stage to varying stages
of implementation.

The work has an excellent roster of helpful websites;
and many others. The acquisition of this book would be
extremely helpful for anyone starting a new business for
the first time. The presentation reviews key milestones
in the process together with the mindset needed by
entrepreneurs to move the process forward.

There is such a thing as "analysis paralysis" ; wherein,
so much time is spent in analysis that the project fades
due to a lack of action or initiation. Good opportunities
do not always remain open for the taking.

Dr. Joseph S. Maresca CPA, CISA

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Dr. Joseph S. Maresca CPA, CISA      26 Amazon / KDP Books including:      http://www.amazon.com/Dr.Joseph-S.-Maresca/e...11866699&sr=1-2-ent      … more
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About this book


"I've been in business financing for 20 years and even I learned some things from Karlene's book...Karlene is the new Queen of business financing!"
--Kevin S. Clark, "Mr. Big Mortgage", Clark Capital Group,LLC HardMoneyCentral.com(added by author)

"Every small business owner should read this book - it can make the difference between having a good business and a growing one."
--Fred Rewey, Co-Founder of FactoringInvestor.com(added by author)

"In these tough economic times of "tight credit", Karlene has delivered an answer for those struggling with the common problem of how to access capital for their business.
--Bill Bartmann, Billionaire Business Coach, billbartmann.com(added by author)

"Karlene has written a brilliant, comprehensive guide that will assist all business owners whether first time or seasoned, on how to find and attract alternative financing."
--Jeffery Combs, Golden Mastermind Seminars, GoldenMastermind.com(added by author)

"A must read for anyone in business, about to be in business or struggling in business...This book should be a must read for all commercial brokers that are soliciting business from alternative lenders."
--Jeff Latham, PorterBridgeLoan.com(added by author)
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ISBN-10: 1432748092
ISBN-13: 978-1432748098
Author: Karlene Sinclair-Robinson
Genre: Investing
Publisher: Outskirts Press
First to Review
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