Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

Social media and marketing book by Tara Hunt

< read all 2 reviews

A Quick Tip by bugnut

  • Jun 12, 2010
Social media? Then check it out!
Was this helpful?
Post a Comment
More The Whuffie Factor: Using the ... reviews
review by . June 23, 2009
I was lucky enough to meet Tara Hunt at the WordCamp 2009 conference in San Francisco, and heard her 30-minute piece on 'Whuffie'. Apart from being an engaging presenter with a clear perspective of her subject, she makes excellent points that are crystallized in the book. I'd thought about some of the ideas prior to hearing her but never really formed an over-arching opinion of what it meant - this book convincingly cements some of those concepts.     Rather than summarize …
About the reviewer
Todd Lyden ()
Ranked #2289
Let the summer begin! Josh will play like Jimmy Page before the end of the summer!
Consider the Source

Use Trust Points to see how much you can rely on this review.

Your ratings:
rate more to improve this
About this book


The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.

Table of Contents:

How to be a social capitalist -- The power of community marketing -- Turn the bullhorn around and create continuous conversations with customers -- Building whuffie by listening to and integrating feedback -- Become part of the community you serve -- Depositing into and withdrawing from your whuffie account -- Be notable : eleven ways to create amazing customer experiences -- Embrace chaos -- Find your higher purpose -- Whuffie IRL*, *in real life.
view wiki


ISBN-10: 0307409503 (hbk.)
ISBN-13: 9780307409508 (hbk.)
Author: Tara Hunt
Publisher: Crown Business
Date Published: April 21, 2009
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
This is you!
Ranked #
Last login
Member since