This is a fun, comfortable little book that includes just about everything you need to know about basic design for web or print.
The first chapter, "What is Design?,"has this excellent list of things design ought to do: * capture attention * control the eye's movement across the page or screen * convey information * evoke emotion
The authors go on to lay out the rules, explain how and when to break the rules, demonstrate basic layout errors with plenty of great examples, provide a "mini art school" that explains things like focal points and perspective, and go into detail about matters of color and type.
There's a basic never-fail layout, details on researching a project and preparing a storyboard, and an introduction to multimedia. Infographics, printing, and photos are also touched on.
All of this useful stuff is presented in a friendly, clear style with lots of illustrations. There's a wealth of practical information, hints and tips,a nd just enough philosophy to make it interesting to read.
There are even assignments for each chapter. If you want to use this as a textbook, you can download the instructor's manual and a bunch of other useful stuff at the supporting website, [..]. The secret code is in the book.
This is a book about design. It doesn't teach you to use the software or computer languages you'd need if you wanted to design a website, or how to draw, or any of the other skills a working designer needs to have. Don't think you can grab this book and go make yourself a website or even a business card without any further knowledge. If you've got those tools and skills, though, or have hired someone who's got them, then this book will give you all the basic stuff you need to know to make your work look good.
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About the reviewer
Rebecca Haden (rhaden)
I'm a full time web content writer, working for companies and organizations from a goat farm in Oklahoma to the Kennedy Center in Washington, D.C. My specialty is writing for both search engines and … more
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Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers,White Space is Not Your Enemyis a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work
* Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.