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net future

A book by Chuck Martin

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Net Future: Net Results

  • Dec 28, 1999
Rating:
+5
According to Chuck Martin, there are (at least) seven "cybertrends" that will drive any business, create wealth, and define their future. He analyzes each in Net Future. These trends are already underway and in various stages of development. What makes Net Future so valuable is that it enables its reader to place his or her organization in correct juxtaposition and then proper alignment with each of these trends; moreover, Martin (functioning as both travel guide and consultant) explains to his reader how to make whatever adjustments may be necessary inorder for her or his organization to succeed. Of course, all of the seven cybertrends are driven by technology. "Together they comprise the Net future." Fair enough. The challenge, as Martin clearly understands, is to manage these cybertrends...or be dominated by them. Many may quarrel with the number specified (Covey probably wouldn't) and others may challenge Martin's explanation of those he selects. Whatever. The point is, this is an immensely informative book in which Martin the futurist shares his visions and then Martin the consultant helps his reader to understand the trends which will probably define that future. Each reader may feel that Net Future was written specifically for her or him. At least that was my reaction. I strongly recommend this book to anyone in need of an intellectual framework within which to organize troublesome ambiguities as well as quantifiable realities.

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About the reviewer
Robert Morris ()
Ranked #169
Professionally, I am an independent management consultant who specializes in accelerated executive development and breakthrough high-impact organizational performance. I also review mostly business books … more
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About this book

Wiki

Chuck Martin believes that we are on the heels of a revolution the likes of which we've never seen, and will never see again. InNet Future, Martin, whose previous book,The Digital Estate , explored the marriage of technology with content on the Internet, considers seven trends that promise to change the face of business forever. Martin argues that the Net future will change customer interactions so much that companies, in turn, will need to change how they do just about everything. Instead of companies driving products, Martin writes, "customers actually will drive the business on behalf of the producing company." The implications of a customer-driven enterprise are profound, and Martin buttresses his case with dozens of examples of companies who are successfully carving out a niche in this new frontier.Net Futureis a good read for any manager or entrepreneur who wonders what his or her business might be like in the next millennium.--Harry C. Edwards
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Details

ISBN-10: 007041131X
ISBN-13: 978-0070411319
Author: Chuck Martin
Publisher: McGraw-Hill

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