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A MNC headquartered in Tokyo, Japan

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A Quick Tip by Sharrie

  • Sep 12, 2009
  • by
Cool, hip and never fails. The most reliable brand of electronics and gadgets. Just love it!
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Sharrie ()
Ranked #3
I'm a traveler at heart & have been nicknamed Travel Queen by friends & colleagues alike. Traveling has been my life passion for the last decade or so. As we enter a new decade, I'm excited … more
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As one of the world’s largest media conglomerates and leading electronics manufacturers, Sony is in a position where its policies and strategies affect millions of consumers and employees, as well as the environment in which they operate. According to Emily Young, General Manager of Environmental Communications at Sony Europe, the company is committed to reducing the environmental impact of their products by aiming for an eco-friendly product life cycle and cutting down on their carbon footprint. 

One of Sony’s key beliefs, namely that technology can play a significant part in combating climate change, can be seen in its Forest Guard program. Here, students with the help of Sony engineers developed an innovative technological solution to track and prevent wildfires.

According to another key belief of the company, technology has a strong role to play in reconnecting people with their global environment and the issues affecting it. The Sony World Photography Awards (SWPA) in connection with the Prince’s Rainforest Project showed how this can work in practice: amateur and professional photographers from around the world were asked to submit environmental photography, therefore connecting them through the lens with the environment around them.

Other projects include a research partnership with leading European Business school ESCP- EAP, to host a series of lectures around Europe debating the role of technology in helping to solve climate issues.

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