Superstar is a basketball shoe manufactured by athletic goods company adidas since 1969, released as a low top version of the Pro Model basketball shoe. Nicknamed the "shelltoe", "shell shoes" or "shell tops" for its rubber shell toe piece, its iconic design is known for being one of the major influences in the sneaker culture.
When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe. With its rubber toe protection and non-marking sole, the shoe caught the attention of some of the best players from the NCAA and NBA, most notably Kareem Abdul Jabbar. Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains relevant today. Over the course of the next few years, it would advance from the court to the sidewalk and, consequently, further into the public's consciousness.
In 1983, straight out of Hollis, Queens, came Run-D.M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating the fashion inside a prison. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, increasing adidas' sales on the Superstar shoe. Responding to an...