The Nike Jordan 1 Retro - Neutral Grey/Metallic Silver editions were released on October 6, 2001. Their original retail value from release was $80.
The Air Jordan 1 was released in 1985 kicking off not only the greatest legacy in sneakers, but also the greatest legacy in basketball history.The first round, third overall pick, Michael Jordan, was selected by the Chicago Bulls in the 1984 NBA Draft. Before landing in the NBA, Michael Jordan had a resume that no other player could touch. Jordan excelled in college basketball at North Carolina and helped lead Team USA to a gold medal in the 1984 Olympic Games.Wearing the Air Jordan 1, Michael Jordan soared in his rookie year. Jordan earned a spot on the All-Star team, finished third in scoring (28.2 ppg), brought back the Bulls back to the playoffs, and not suprisingly was Rookie of the Year.Nike, a brand having troubles breaking into the basketball market, saw the potential in Michael Jordan as a player as well as a marketing icon and was immediately signed.
Michael Jordan stepped onto the court wearing the Black and Red Air Jordan 1 which was banned by the NBA for not matching the on court dress code. Nike launched a multi-million dollar campaign selling the public that the Air Jordan 1's were so great that they were illegal and Nike was also more than willing to pay Jordan's tab of $5,000 per game fine for wearing the Air Jordan 1.
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