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Lunch » Tags » Mascara » Reviews » Benefit They're Real! Mascara » User review

Benefit They're Real! Mascara

A mascara by Benefit Cosmetics.

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My fast track to va-va-voom lashes!

  • Dec 13, 2011
  • by
Rating:
+5

Three things about me:

  1. I don't own very much makeup.  My makeup bag consists of three things: eye shadow, eyeliner, and pressed powder.  Lip balm would be a fourth if you want to count that.
  2. I've never been one to be tempted by the goods on display while I'm waiting in line in stores, and aside from the occasional pack of gum or mints, don't really buy anything from there.
  3. I'm not an impulsive shopper.

So it's saying something when I felt compelled to seek out a sample of Benefit's They're Real! Mascara after I had spotted it in one of the bins while waiting in line at Sephora.  Not only that, but when I sampled it, I grabbed a tube and immediately made a beeline back to the line and plunked down $22 for it.

Why?  Because it was the best friggin' mascara I've ever used.

Here are the results that they claimed to have received from consumer panel surveys:
  • 94% saw dramatic length and volume
  • 90% saw base-to-tip curl
  • 94% saw visible lift
  • 100% saw long-wearing results

My reactions to numbers like these in ads are typically, "meh, whatever", because I feel like most marketers just throw out randomly high numbers, but after trying out their mascara firsthand, I can see why these numbers are so high.

The box came with short, but descriptive directions on how to apply.  Hold the wand horizontally and wiggle it side to side from base to tip to plump them up, then hold it vertically and apply from base to tip to separate and curl.  I've never applied mascara in such a way before, but it works.  It delivers great results and my lashes have never looked so fabulous.  Its been a while since I've gotten this excited about a beauty product. 

Based on my experience, this photo below is no exaggeration:

http://blog.benefitcosmetics.co.uk/files/2011/07/theyre-real-before-and-after.jpg

Needless to say, love this stuff.
By far the best mascara I've ever used

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December 19, 2012
This is great mascara but do you find that the tube dries out quickly? I bought this mascara and haven't had it very long at all and the mascara as become dry and I'll have to purchase more. If this is the norm., I am not going to repurchase this and will just go back to Chanel because it has similar results (not quite so good) but lasts a lot longer...
 
January 16, 2012
Neat! I'll keep that in mind when I need one. I don't usually spot mascara ;-)
January 16, 2012
If you were ever to get a mascara, this would be the one to get. I was never a mascara wearer until I tried this. Now I'm addicted! :P
 
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About the reviewer
devora ()
Ranked #4
When I'm not Lunching, I'm a jeweler, and an all around, self-proclaimed web geek. My passions include social media, the interweb, technology, writing, yoga, fitness, photography, jewelry, fashion, … more
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About this topic

Wiki

What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look.   

What it does:
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won't smudge, clump, or dry out.

Research results:
-94% saw dramatic length and volume*
-90% saw base-to-tip curl*
-94% saw visible lift*
-100% saw long-wearing results*
-*Results observed in a consumer panel survey
view wiki

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