But... usually I can't make the sale. I'll give you an example: This past summer, I was taking a look at some of her Madras dresses on sale for $110 or something. The design was cute — exaggerated madras print with two big housewife pockets where your hands go. Wow! I had visions of pairing it with some cute flats or mid-sized heels.
But the execution was teerrrrrible — and in the most obvious ways. The fabric was really quite thin, thin enough that you could easily see through it. Which isn't a huge deal in and of itself if there's a nice lining so that you're not buying a see-through dress. Was there lining? Uh, no.
Also, the large pockets did not give me any room to put anything in it. They were stitched so tightly to the dress that unless all I need is to carry around a ruler or something, I couldn't get anything in them.
I mean, come on. For this price?
This is just an example of what I think Built By Wendy's main problem is. The label coasts a lot on its "street cred" but their cuts and execution are just flagrantly poor and ill-thought-out. If they could simply get this together, I would be first in line to buy more of her stuff.