When I'm shopping for a bra, I usually don't listen to the saleslady's advice on support structures or whatnot. I just want it to look good. I want it to be something I can wear day and night, and not worry about whether or not the underwire is jutting out or not. If there's lace, I don't want the lace pattern imprinting through my shirt.
The first brand I look at is Calvin Klein. I like my lady undergarments to look modern and sleek. A bit of lace, no frills. I like smooth microfibers and artsy prints, as long as they're not too cute (no more strawberry or cherry fruit patterns for me!).
I like Calvin Klein Underwear b/c they offer the most chic, nihilistic undergarments you can find on the market. And, more practically speaking, they're affordable and very comfortable too. I've gone through a couple of their bras, and everything works great. Surprisingly, most of this stuff is at Gap prices. Bras, for example, will range from $20 to $40.
Note: The sizes tend to run small, but I still say you should buy the right size for yourself, since it will eventually stretch out to accomodate you.
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In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. Legend has it that a year later a buyer from Bonwit Teller got off the elevator on the wrong floor, and ended up placing a $50,000 order. It is more likely though, that Klein showed his work to Bonwit Teller staff, which led to the first Calvin Klein collection: a line of men's and women's coats featured at the New York City store.
In 1969, Mr. Klein, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine. By 1971, sportswear, classic blazers as well as lingerie were added to his women's collection. In 1973, he was awarded the Coty Award for the first time, which he received for three consecutive years, for his 74-piece womenswear collection. By 1977, annual revenues had jumped up to $30 million, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. By 1981, Fortune magazine figured Klein's annual income at $8.5 million a year. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. The jeans were famously advertised with a commercial featuring a ...