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All of the families that lived in the farm based eco village shared a commitment to organic growing and healthy living, making this an ideal environment in which a young, environmentally conscious business could thrive. Each household in the village was responsible for their own waste water, which quickly highlighted the problems caused by using regular supermarket cleaning products that relied heavily on cheap, petroleum-based, synthetic ingredients.
Faced with the challenge of protecting the pristine rural waterways of the eco village, Malcolm Rands began to research and seek expert help from scientists to develop household cleaning products using plant-based ingredients that would biodegrade safely and quickly. Achieving his goal, he eliminated the need to use toxic chemicals, leaving the eco villages water pure. His goal was more than accomplished as the product line of this home-based business began to grow, and an exciting future began to unfold.
The original customer base of ecostore NZ was comprised of mostly ‘Greenies’ and ...