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Ecostore USA

A company that makes plant-based household cleaning products

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Get your clothes looking like new again, without nasty chemicals!

  • Nov 20, 2009
In case you haven't heard, household cleaning products are among the top contributors to indoor air pollution. Yes, the air inside your home is on average 50 times more polluted than the air outside (even if you are in NYC). The thing is, once something is inside your house, it is stuck there and has no place to go. I am not up for airing my house with the windows open 24/7. So to keep air pollution to a minimum we only use natural household cleaners with no formaldehyde or other toxic substances. After all, nobody else will look out for my baby and I don't want to be dealing with allergies and asthma down the road.

Ecostore was founded in New Zealand and you can read their story in the Wiki on the right. With the plant and mineral based ingredients it is no wonder that many parents witnessed that their kids' allergies, eczema, and other chronic conditions were subsiding after switching to Ecostore household products. Ecostore supplied us with their Dishwash Liquid and the Pure Oxygen Whitener to test. Here is our experience:

Dishwash Liquid: This natural dish liquid contains palm and coconut based ionic, non-ionic and anionic surfactant, mineral hydroxide, and natural citrus oil. At first I was disappointed that it didn't foam the way I like, but foam is not a reliable sign of the product working. I turned on my bright over sink light to see just how this stuff cleans. I was amazed just how well it cuts through grease - without a whole lot of foam. So the way I see it, your average toxic dish washing liquid foams a lot but that only distracts you from how it cleans and gives you the impression that it is working. With this Ecostore liquid I don't have to scrub, it just dissolves everything. That is considering the fact that I ditched my synthetic sponge and now use biodegradable bamboo wipes instead. It is really great on glass as well and leaves them sparkling and transparent with no residue. It smells citrusy, very pleasant, as if you are making a smoothie with lemons and oranges!

The Dishwash Liquid is priced at $8.50 for 17 fl oz. Remember, a little goes a long way.

Pure Oxygen Whitener: I never liked the task of doing laundry, just not my thing (who does?!). It is not so much the act of doing it as it is the thought that it will never end :) But the more I use non-toxic laundry products the more I like doing it! We wanted to try the whitener because I will never ever use bleach but I want to somehow get our whites whiter and not so dingy. The Pure Oxygen Whitener contains carbonates (simple mineral salts), sodium percarbonate (oxygen producing whitener), sodium bicarbonate (baking soda), citrates (from citrus, highly biodegradable surfactant), and natural citrus oil. I'll be honest, I only used it twice. The first time I just added it to the wash and while it did make a bit of a difference, it wasn't very significant. The power of this magic powder is revealed when you [follow directions] and let the clothing soak in for at least a couple of hours or overnight. I stopped the wash on the soaking cycle and left it for a few hours. The result? My 'haven't-been-white-since-I-bought-them' kitchen towels are a lot whiter now. I can't say it looks like new, but in the photo you can see the one washed with Pure Oxygen Whitener on the left and the dingy one on the right. It also made a visible improvement to my husband's white undershirts. Now I am looking forward to doing an over night soak and making our clothing as good as new!

The Pure Oxygen Whitener sells for $12 for 35.3 oz. All you need is 1-2 tablespoons per wash, so it will last a while.

Ecostore USA just launched at the Big Green Apple Duane Reade drugstore at 1350 Broadway in New York! Plus a selection of Ecostore USA products is now available at Meijer stores throughout the Midwest... that is all 185 Meijer locations in five states. You can always get it on their website too (see wiki on the right).
Big difference!

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December 18, 2009
Excellent review. I had never heard of this line of products before. Reviews like this one proves there are lots of sensible things we all can to to affect a cleaner and more healthy environment.
December 18, 2009
Thanks Paul! Yeah, and it is best for our health first and foremost. :)
November 29, 2009
Nice review! I have studied at a school enviromental and I like all this information in your review. I think the enviroment and technology must go hand in hand for human benefit. Thanks for the info!!!
November 29, 2009
Thanks for the comment! I totally agree with you.
November 21, 2009
An EcoMama review of a product I can use! WOO HOO! :)

Since I live in an apartment building, I can't leave my clothes in the washer to soak So, the laundry product might not work for m.

The general cleaning product might though.  If it'll make cleaning up easier and more effective, I'm in

Thanks for this great review and for introducing me to these products.
November 23, 2009
Yeah, you might be interested in trying their dish wash liquid, maybe the toilet and bathroom cleaners; they even have non-toxic shampoos and personal care stuff!
November 21, 2009
Wow, this is a really eye-opening review! I wonder if I'm already using this stuff because I get some of my cleaning supplies at Trader Joe's... If not, I'll definitely have to pick some up. Where do you buy yours? Thanks so much for sharing, Anastasia! :)
November 23, 2009
Thanks for asking, I added that info to the review (now that I've got the technical bugs sorted out). I do say in the review that Ecostore sent me some to try out, it was a complimentary product for writing a review on my Eco-Babyz blog. Should I make that more clear? Maybe it seems somewhat misleading?
November 21, 2009
I love this stuff! I am almost positive I use it too....I buy it in bulk at my local bulk foods store.
November 23, 2009
I don't know, maybe. Although I am pretty sure they only sell it online, at Meijer, and at the Big Green Apple Duane Reade. Maybe you are using something similar?
November 24, 2009
You're right...it's called "Ecopack". Totally similar though!
More Ecostore USA reviews
review by . May 17, 2010
posted in Eco-Babyz
Ease of use:   Love their all-natural cleaning products and their front loader Laundry Powder has a nice, light lemon-scent and worked well in getting stains out of our laundry.     Quality/value:   Reasonable prices and shipping     How is this green:   All their products are eco-safe     Overall I was pleased with my purchase from EcoStore USA...they shipped quickly and I found their products to be top-of-the-line …
About the reviewer
Anastasia B ()
Ranked #22
I am a woman, a wife, a mother, a daughter, a sister, an aunt, a cousin, a friend, a Christ follower, an Interior Designer, a blog author, a cook, an artist, an eco-conscious consumer, a nature lover, … more
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All Ecostore products are made from plant- and mineral-based ingredients, free of toxic chemicals that bring people closer to nature with non-toxic, environmentally safe solutions that also help to reduce our carbon footprint.

No Nasty Chemicals™
See product ingredients here

The Story:

ecostore NZ was founded more than 15 years ago by Melanie and Malcolm Rands from their home in an eco village in New Zealand.

All of the families that lived in the farm based eco village shared a commitment to organic growing and healthy living, making this an ideal environment in which a young, environmentally conscious business could thrive. Each household in the village was responsible for their own waste water, which quickly highlighted the problems caused by using regular supermarket cleaning products that relied heavily on cheap, petroleum-based, synthetic ingredients.

Faced with the challenge of protecting the pristine rural waterways of the eco village, Malcolm Rands began to research and seek expert help from scientists to develop household cleaning products using plant-based ingredients that would biodegrade safely and quickly. Achieving his goal, he eliminated the need to use toxic chemicals, leaving the eco villages water pure. His goal was more than accomplished as the product line of this home-based business began to grow, and an exciting future began to unfold.

The original customer base of ecostore NZ was comprised of mostly ‘Greenies’ and ...

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