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Epsilon Security Breach

A breach in Epsilon's database in early 2011 resulting in customer names and email addresses being stolen.

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A Quick Tip by jbeswick

  • Apr 6, 2011
  • by
Check out their slogan: "Marketing as Usual. Not a Chance."!

This one again shows how everyone should have a secondary email address to give companies and vendors, so when they inevitably screw up, your real email isn't impacted. Lesson learned!
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April 07, 2011
Ha at their slogan!
 
April 06, 2011
I have like 4 email addresses with one very personal one. Nice one, James!
 
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Quick Tip by . April 06, 2011
I received about half a dozen emails yesterday from various businesses in regards to epsilon's data breach. I hope the hackers aren't able to do too much harm with the info that they extracted and that epsilon and other web marketing companies will take note and prevent this from happening again in the future. Don't open any suspicious looking emails!
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James Beswick ()
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Wiki

Epsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, Web development, loyalty programs, analytics, data services, and strategic consulting, among others.

Ad Age ranked Epsilon among their top marketing services firms and direct marketing agencies list for several years: in 2006, 2007, 2008, 2009 and 2010.


On March 30, 2011, Epsilon suffered a security breach resulting in many customers' names and email addresses being stolen. These customers were on banks' and retailers' mailing lists.
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Tags

Marketing, Hackers, Hacking, Security Breaches, Epsilon, Computer Hacking

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