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The official website of the magazine Fast Company

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The Trendsetter

  • May 16, 2011
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I believe technology has changed the way we view the world and interact with our loved ones. The success of Facebook, Twitter, Flickr and blogging sites like Blogger and Wordpress have further shaped our experiences. The last decade is a fascinating one as far as social medias are concerned. This has further impacted the way we read and write. Our lives are enhanced regardless if we are conscious or not of this. We google, we tweet, we text, we kindle. We as a generation is seeing a massive and speedy shift in behaviors.

How do we keep up with this exciting and yet mind-boggling informative age? Well, for one, you stay alert with daily engagement in the "social" scenes. You don't meet people as much outside of work. Instead, you engage them through your computer or mobile. You are on the move, as far as technology goes. You also don't talk to them on the phones for hours like you used to in your college days. Instead, you text them with sweet, short and smart messages. You walk around (even to the washroom) with your iPhone or the iPad if you are traveling further. Sometimes to the detriment of your health when you accidentally dropped it into the toilet bowl! Imagine all those contacts lost! Your world collapsed!
You then have to begin looking for new gadgets to replace the old ones or at times even new friends since you can no longer contact the olds! What a life! Now, you get the drift... life is challenging but exciting at the very same time. Charming, isn't it?!
Remember those newspapers? The first thing you grab in the day while your other hand grabs your coffee? They are both sustenance of the day, aren't they? Now, you either read it on PressDisplay or your personal apps on your iPad. What about those magazines you love? Well, they are on Zinio at a fraction of the bookstore's/newspaper stand's prices. The books? On Amazon and Kobo Books at steep discounts. What am I getting at, you say?
Well, for one thing, we no longer live in that old world we know so well in the last century. Whether you realised it or not, we have turned a page in the history of mankind. This is of epoch proportion. The impact on our daily lives far more extensive than Osama's or Obama's effect. The countless and nameless people and companies that have shaped this external environment we live in, do you know who they are? That's what and where I'm getting. That's the subject matter of this review.

Before Facebook, there was Fast Company. It still exists today, just in a slightly different way. A company which used to sell magazines and focused on companies making leaps and bounds in the high tech industry. I came across Fast Company, the magazine, many years ago while browsing in the bookstores in Toronto. Back then, it's rare to find such a magazine in the market. It still is. A magazine which is more geared towards the geek and the nerds. I found it high interesting though. As I was more or less an early adopter of technology, I had my first laptop in 1991 when it was just a 120 mb hard disk capacity! Then I had my first mac in 1993 which cost more than some US$10,000! So, when I was traveling a bit in North America and found one such magazine, I looked for it every time at the airport. Reading magazines is best on a flight, for some reasons. 

As Fastcompany is more expensive and thicker (hence, heavier) than other magazines, I found myself buying less of it than I do the other travel-related magazines. Instead, I read them online quite a bit. Yes, they have a site and it is sufficient if you merely want to keep abreast of what's happening or will be the future trend as far as technology goes. This is a site that is worth checking out. Often, it gives one a wide perspective and suggests some good ideas to keep one's company or venture ahead of times. It is also interesting for leisure reading if you're the curious type. I notice the site updates its information quite a bit as I often get email notification once a day and this actually gives me a decent idea if there is anything that interests me.
All in all, one won't really know what to expect out of Fastcompany except that it will be something worth checking out, keep abreast of and good quality read. As far as what will be reported, it's focussing on what high growth companies are venturing into. The site is segmented into 4 sections: technology, co. design, ethonomics & leadership. That's the sum of it and one that's worth the reader's time! Personally, I do believe every forward looking company should subscribe to a hard copy of this magazine for its top executives!

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May 16, 2011
interesting, Sharrie, interesting...how was the move?
About the reviewer
Sharrie ()
Ranked #3
I'm a traveler at heart & have been nicknamed Travel Queen by friends & colleagues alike. Traveling has been my life passion for the last decade or so. As we enter a new decade, I'm excited … more
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