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Taco Bell Dog

A dog who starred in Taco Bell advertisements.

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R.I.P. Gidget Yo Quiero Taco Bell Dog

  • Jul 22, 2009
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Just a quick blurb about one of my fave commercials from when I was younger. This was deinately one of the few brilliant advertisement campaigns of our time. The timing was correct and it opened the Chihuahua breed up to a new crowd who embraced the dog & slogan in pop culture. R.I.P. Gidget

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July 23, 2009
First Farrah Fawcett, then MJ, then the OxyClean guy, and now the yo queiro Taco Bell dog? 

July 23, 2009
I know. Its seems like no matter how big or small if your a celeb death has you marked ala Final Destination
July 23, 2009
Awww....I didn't know she died. How sad...I agree with @LisaLisa, I think she had a pretty big role in why people got Chihuahuas. Well that and Paris Hilton LOL...
July 23, 2009
Damn that Paris Hilton!!!! She really did help with their popularity. I wonder if she could do the same for the Pit Bull??
July 23, 2009
oh no, poor gidget - thanks for sharing the video - it definitely brings back memories. Gidget can be proud for making the breed so popular and giving so many Chihuahua good homes :) RIP little lady
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Aaron Rawls ()
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The Taco Bell Chihuahua was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell, which is a division of Kentucky, United States-based Yum! Brands. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves. At least two dogs were used as models: the original was named Dinky, but was replaced shortly thereafter by a dog named Gidget. Dinky and a dog named Taco would also be stand-ins for Gidget.

In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The positive response to the dog led to the company using it in advertisements across the United States.

The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandito wearing a sombrero) was made to speak through special effects. His advertising catch-phrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!"). The voiceover work for these commercials was provided by voice actor Carlos Alazraqui.

The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of pop culture. The dog also started two other catch phrases, "Drop the chalupa!" which briefly became an oft-quoted phrase on SportsCenter, and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously...

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Pets, Pop Culture, Advertising, Pet, Taco Bell, Chihuahua, Gidget, Yo Quiero Taco Bell


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