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How Your Brand Can Succeed in the New Web

2010 SXSWi Core Conversation with Brian Solis.

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Brian Solis knows how to Engage!

  • Mar 12, 2010
As publicists, marketers, and new media strategists, we answer to people who don't neccessarily understand the value of authenticity. Brian Solis, author of Engage, discussed what it takes to keep your audience not only engaged, but enthralled.

Some quotes I especially liked:

"Twitter is our Woodstock."

"Attention becomes the major currency in content commerce."

"Brands need to think like media."

"We engage in a social ecosystem, but where do we send them? We are defining experiences but engagement is just the beginning."

He talks about using Twitter, Facebook, and other means of reaching out in new media.

Brian has a deep insight where it comes to relating to the people who the brands are trying to reach, understanding that this business *is* personal. It is absolutely possible to have a strategy and remain authentic. In fact, it's the ideal approach.
Brian Solis knows how to Engage!

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March 12, 2010
nice summary Alana! great quotes... thanks for sharing. I need to get some better quotes from my next panel. very cool.
March 12, 2010
I would hope that Brian Solis knew how to engage! :P  I don't know about Twitter being our Woodstock but I love engaging in social media and am always looking to learn more about it.  I like that take away you had -- that one can have a game plan yet remain authentic.  Thanks for sharing!

By the way, I added some info to the wiki to the right of the page.  Helps your readers learn more about what you're writing about and you can totally edit that yourself, too, by clicking on the little pencil symbol ;)
More How Your Brand Can Succeed in ... reviews
Quick Tip by . March 14, 2010
posted in SXSW on Lunch
Enjoyed this presentation very much. My fave quote: We earn the relationships, trust and reputation we deserve.
Quick Tip by . March 13, 2010
posted in SXSW on Lunch
Just an incredible session. Best quote was "You're going to have to be the CNN of your Organization!"
About the reviewer
Alana Joy ()
Ranked #424
A muse:amused.       I want to be the girl with the most cake.       My shtick: Pixel pimp. Marketing mastermind. Instigator. Blogger. Designer. Host.    … more
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Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing.

Time and Location: Friday, March 12 at 03:30 PM at Hilton C
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Sxswi 2010, Sxsw, Sxsw 2010, Brian Solis


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