As publicists, marketers, and new media strategists, we answer to people who don't neccessarily understand the value of authenticity. Brian Solis, author of Engage, discussed what it takes to keep your audience not only engaged, but enthralled.
Some quotes I especially liked:
"Twitter is our Woodstock."
"Attention becomes the major currency in content commerce."
"Brands need to think like media."
"We engage in a social ecosystem, but where do we send them? We are defining experiences but engagement is just the beginning."
He talks about using Twitter, Facebook, and other means of reaching out in new media.
Brian has a deep insight where it comes to relating to the people who the brands are trying to reach, understanding that this business *is* personal. It is absolutely possible to have a strategy and remain authentic. In fact, it's the ideal approach.
Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing.
Time and Location: Friday, March 12 at 03:30 PM at Hilton C