As publicists, marketers, and new media strategists, we answer to people who don't neccessarily understand the value of authenticity. Brian Solis, author of Engage, discussed what it takes to keep your audience not only engaged, but enthralled. Some quotes I especially liked: "Twitter is our Woodstock." "Attention becomes the major currency in content commerce." "Brands need … more
Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing.
Time and Location: Friday, March 12 at 03:30 PM at Hilton C