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IAB Smartbrief

News for advertising, marketing and media professionals

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Daily Dose of Media News

  • May 6, 2009
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The IAB (Interactive Advertising Bureau) Smartbrief is a daily email newsletter that gives a brief synopsis on the top news stories in the advertising, online, marketing and media industries.

Being an online advertising sales person, it is paramount for me to stay atuned to what is happening in my industry and have a good understanding of the internet ecosystem. The IAB smartbrief affords me the ability to consume pertinent information in an easy to read, summary based newsletter. I can scan this email every morning, click on the articles of interest for more details, and become informed in a timely fashion.

The newsletter is broken down into sections:
1. Marketing Trends and Research
2. Company Watch
3. Agency News
4. Marketer News
5. Featured Content
6. Interactive Media
7. Statistics
8. IAB News
9. Smart Quote

 Smartbrief also gives industry job listings at the bottom of the newsletter, which I find fun, because it's always good to know what job opportunities are out there.

The IAB Smartbrief is a necessary tool for all professionals because it forcefeeds you daily industry news.
IAB Smartbrief Newsletter

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July 14, 2009
This is an interesting article. I am not in the advertising business directly, but I do work for a "place-based" media company and I'm an actor so commercials are near and dear to many of my friends. :D Anyway, I will pass this information on to some friends of my who can benefit from it. Thanks for helping to make me a superstar!
June 05, 2009
I actually look forward to the Smartbrief emails!
May 08, 2009
Thanks for the rec! I'll have to check this out. Which section do you find the most useful and interesting? Do you ever use Advertising Age? It also has job listings and will send a daily/weekly email about marketing and ad industry news.
May 06, 2009
The only problem i have with the IAB smartbrief is that they mostly focus on the bigger companies when it comes to "trends" and "company watch" (facebook, myspace, etc...). Other than that, its pretty solid.
About the reviewer
Susan Edds ()
Ranked #55
I was born in East Amherst, NY...lived there for 13 years before moving to Vadnais Heights, MN. I spend 5 years in MN, decided it was too darn cold there and ventured onto college in Phoenix, AZ at Arizona … more
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