Bad enough that the mailmen in my part of the country have stopped caring about junk mail to the extent that they ignore apartment numbers and shove all the catalogs into a single mailbox. Worse how much paper gets wasted in catalogs that not everyone reads.
In the average year Americans receive 19 billion catalogs in the mail. That boils down to 3.6 million tons of paper at the cost of 53 million trees. Production of the paper used for American catalogs uses the same amount of energy required to power 1.2 million homes in a year, and contributes annual emissions equal to that created by 2 million cars. The junk mail that comes to your house can be controlled. The following will help you to reduce your junk mail. Register … more
I hate junk mail with a passion. I realize that marketers are slow to adopt new technologies, but despite decades of all us complaining about it they now have an electronic alternative that doesn't waste endless piles of paper in email. It's cheaper for them too, easier for us - every company that sends unwanted crap in the mail is simply showing that they don't understand their potential customers. Even my parents - nearly 70 and first-time Internet users about 5 years ago - said, and I quote, … more
Junk mail is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighborhood-by-neighborhood basis.