I hate junk mail with a passion. I realize that marketers are slow to adopt new technologies, but despite decades of all us complaining about it they now have an electronic alternative that doesn't waste endless piles of paper in email. It's cheaper for them too, easier for us - every company that sends unwanted crap in the mail is simply showing that they don't understand their potential customers. Even my parents - nearly 70 and first-time Internet users about 5 years ago - said, and I quote, "Why don't they just send an email?"
I must be all riled up from this cold I have, and feeling negative for some reason, but I'd love for junk mail to simply go away. So I started looking on the net about other people's ideas and feelings about junk mail - if 51% of people liked it, I would have left this alone but apparently 89% of Americans think there should be a way to opt out (11% are sending it?).
I was trying analyze my mailbox: 75% of individual items I receive are junk - literally, three fourths of my mail hits my recycle basket before I would ever think of opening it. This sounds like 25% of the mail is useful, but actually when you factor in the number of pages and quantity of paper then about 99% of everything I received is unsolicited, useless and will never get my attention.
My paper recycling bag at the end of the week is full of the following (name and shame):
I really like the concept of this petition - in the digital age, not only is it enormously wasteful of resources to send 100-page junk mail catalogs to 10 million people a week, it's also completely unproductive. Please send me an email instead since I'm significantly more likely to act on that than some junk mail brochure that I'm forced to recycle.
Anyway, please sign up if you feel the same way about junk mail. If this petition could hit 10 million signatures, maybe - just maybe - somebody out there would listen and create the mailing equivalent of the Do Not Call list.
Go people power!
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Junk mail is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighborhood-by-neighborhood basis.