Kraft Macaroni & Cheese is a pasta dish of macaroni and cheese that is produced by the Kraft company. The product was originally marketed as Kraft Dinner, but is now known in the United States and other countries as Kraft Macaroni & Cheese (Dinner). In the United Kingdom, it is marketed as Cheesey Pasta, while due to its popularity and nostalgic quality in Canada, it has retained its original name of Kraft Dinner (and nickname KD). The product is also heavily promoted toward children in the United States on television with the promotional name Kraft Cheese & Macaroni. When advertising to younger children, the television advert encourages the children to ask for The Blue Box.
The product comes in three primary compositions:
* The traditional form of dry macaroni pasta and powdered processed cheese. To prepare the dish, one boils the pasta, and then adds milk, butter or margarine and the cheese powder.
* The deluxe form, with the powdered processed cheese replaced with Velveeta or Cheddar cheese spread. This allows the cheese to be applied directly to the cooked pasta without additional preparation or ingredients.
* Kraft Easy Mac - single servings that includes a portion of macaroni and a mixture of processed cheese and milk powder. Unlike the boxed version, it is designed to be prepared using only water and a microwave in 3 minutes and 30 seconds. Instructions are included on each individual packet. Recently, ...
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