I have been a Lands' End shopper since the 1980s. It's a nice place for preppy basics, the quality is generally solid, and the customer service is absolutely sterling. The 'return anything anytime' guarantee is not mere marketing gimmick; they really do take it back.
Which I, you know, try not to abuse, but in recent years way too many of my purchases were getting mailed straight back, unworn. Too frumpy. Too dated. This is a beautiful sweater but I'll come back for it when I'm thirty years older, thanks... Still, I grieved; I missed my Lands' End.
Lands' End Canvas came as a considerable relief. It has been consistently Lands' End quality and Lands' End service -- but I've stopped mailing stuff back.
The cuts are very modern; comparisons keep being drawn to J. Crew, and as a frequent J. Crew customer I think this is pretty accurate, style-wise. There is a certain eighties edge to the Canvas line one doesn't see in J. Crew, though, and the Canvas stuff reminds me of Lands' End in the 1980s (ooh -- stripes!). I am inclined to give Lands' End Canvas better marks for quality, too; J. Crew can be inconsistent there, but in several Canvas orders I've yet to spot junk.
I suspect the target audience is probably slightly older, a little bit more staid, a little bit more classic; I was fearful over a sweater described as "lightweight" -- "It'll be some sort of transparent junk that dissolves in two washings," I thought -- but "lightweight" simply translated to "not heavy," not the wrinkling easy-rip bad-drape junk a lot of stuff saddled with the "lightweight" label is nowadays. I actually rushed back and ordered it ("Women's Open Neck Sweater") in the remaining two colours.
Much to my relief, pants ride low and narrow on the hips, and go down to size 0. A considerable departure from the regular Lands' End line there. The tees are much longer and narrower; I am not sure how they stack up next to Lands' End "Fit 1: Modern," but suspect the Canvas line of being even more "modern," that is, long and narrow, than the "Fit 1." A corduroy miniskirt seemed like a dull, serviceable basic until I tried it on; it turned out to have a phenomenal cut, low-slung in the front and slimming without being narrow. The shape and cut of the clothes is the standout here, rather than pattern or finishing flourishes.
Style-wise there is admittedly not a great deal to gush over. I am considerably more impressed by L. L. Bean Signature there; the Signature line is coming out with interesting looks, but Canvas is mostly sticking with basics. A bit of a relief, considering how few companies are doing this well now.
The advent of reviews on-site was very welcome, too. Reviews are surprisingly consistent and eloquent and thus quite useful. They are also largely positive; people are, over and over, pleased.
I'm hoping the line keeps expanding. And: Dear Canvas: We'd love to see a children's department!
I remember shopping at Lands' End when I was child and have the image of bland, boring clothes stuck in my head. There was nothing special to look at just racks and racks of your everyday basics. So, when I heard about the launch of Lands' End Canvas I was a bit skeptical of what this line would entail. I have to admit, it's a definite step in the right direction compared to Lands' End and their swimwear is actually would caught my attention. It reminded me of pieces from J.Crew but at a much lower … more
Lands' End is a clothing retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings. The majority of Lands' End's business is conducted through mail order and Internet sales, but the company also runs more than a dozen retail operations, primarily in the Upper Midwest, along with international shops in the United Kingdom, Germany and Japan.
Lands' End is famous for its "Guaranteed. Period." policy, which allows for returns or exchanges at any time and for any reason.
In November 2009, Lands' End launched a new line called "Canvas." These clothes feature the same quality as the regular line but with an extra preppy flair, very similar to the style of J.Crew.