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Magazine Publishers of America Please Recycle Campaign

an industry-wide public education campaign the Magazine Publishers of America is undertaking to get readers to recycle their magazines when they are done enjoying them

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Read and Recycle Those Magazines

  • Mar 13, 2010
  • by
Rating:
+5

recycle magazines logoI was looking through a magazine a few weeks and was a little surprised at what I saw on one of the pages. It was a logo that read "Please Recycle This Magazine. Remove Inserts or Samples Before Recycling". I thought that was pretty cool. I was going to recycle this magazine anyway, but I know that magazines aren't exactly the first thing you think of that can be easily recycled. And seeing this logo (at right) is a little reminder to that fact. More and more cities are taking and recycling magazines.

As it turns out this logo is part of the Magazine Publishers of America Please Recycle Campaign. The key objectives of the campaign are to overcome the lack of public awareness that magazines can be recycled in the vast majority of communities in the U.S. and, thereby, increase the percentage of used magazines that are recycled. For maximum impact, it will be important that the logo be displayed in a consistent and easy-to-find location inside the magazine for instance on the masthead or at the bottom of the table of contents. Look to see if it's in your favorite magazine.

Most domestic curbside and drop-off recycling programs now accept magazines as well as a wide variety of other materials (e.g., catalogs, direct mail, phone books), yet awareness of this capacity and participation in these programs has lagged in many communities. Because of this, MPA has begun this nation-wide campaign.

Today only about 20 percent of magazines are recycled from the home, even though at least two-thirds of the population has access to magazine recycling in their community. Increasing magazine recycling will reduce the amount of new fiber that must be obtained from wood, meaning that fewer trees can be harvested to produce a given quantity of paper or board product.

My neighborhood recycling program has been taking magazines for years. There was a time when they did not. Hopefully, more local recycling centers will be recycling not only magazines, but more paper and plastic products. Recycle those magazines!

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More Magazine Publishers of America... reviews
Quick Tip by . August 04, 2010
Magazines are not just for reading anymore. By buying a magazine, you also are making a contribution to a better environment by taking the time to recycle it.
Quick Tip by . March 20, 2010
Reuse - Take your old mags to the local laundromat. They appreciate the reading material. Remove your address label.
About the reviewer
Clay Miller ()
Ranked #51
Graphic designer/illustrator and owner of Miller Creative Designs, LLC who on Lunch.com likes to shareinsight on Greenand health insight, ideas and other tidbits.Creator/writer of Ways2GoGreen .com& … more
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The Please Recycle campaign is an industry-wide public education campaign the Magazine Publishers of America is undertaking with its member publications to get readers to recycle their magazines when they are done enjoying them. The centerpiece of the campaign is a pair of please recycle logos that MPA will be working with its members to prominently display in every issue of their magazines. The key objectives of the campaign are to overcome the lack of public awareness that magazines can be recycled in the vast majority of communities in the U.S. and, thereby, increase the percentage of used magazines that are recycled.

MPA is working with its members on several other educational initiatives, including a revised, in-depth, environmental handbook covering all the environmental issues relevant to magazine publishing, and creating an environmental resources section on the MPA website. In addition, MPA is pursuing several initiatives to improve magazines environmental performance. These include improving retail sales efficiency for magazines sold at newsstands and other retail outlets and encouraging an increase in the availability and use of magazine papers certified for sustainable forestry harvesting practices.
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