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Maui and Sons logo

Surf apparel company, founded in 1980.

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Vintage Board Shorts from Maui and Sons

  • Jun 4, 2008
  • by
The signature Maui and Sons neon swim trunks/board shorts with there iconic shark on the butt is back. A very cool 80's fashion statement and one that'd separate the boys from the men. Slightly more a fashion statement than a heavy duty board short, the maui and sons vintage suit will turn heads in and out of the water.

This re-issue of the Maui and Sons shorts is through a collaboration between Maui and Opening Ceremony. Also, the shorts have gone upmarket selling through high-end fashion outlets like Oak.

For me the price is a little to high at $74 a pop.
Maui and Sons vintage board shorts

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January 11, 2009
How exciting! I love '80s revivials. Unfortunately, it's a tad pricey.
About the reviewer
Anacapa ()
Ranked #424
I'm a sophisticated gal who prefers stripes over polka dots and floral prints over plaid. (it's subtle, but complicated) I use words like foyer and vernissage. I get bored with boys in fast cars and can … more
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About this topic


It started with a cookie.
In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives. They decided to start a cookie company named Maui's Chocolate Chip Cookies. Their little business venture didn't last long. When they burnt their first batch of cookies, they turned their attention to designing fashions for surfing and active sports. Maui and Sons became an instant hit!

And the cookie? It became an inspiration for the Maui and Sons logo. Inside, you will see elements representing the earth, sea, sky and fire. It's a celebration of the power of nature and a tribute to the amazing creativity in everything from Maui and Sons.

Inspired by the creative genius and founding partner artist Rick Rietveld, Maui and Sons as their new business was called, was launched with bold ideas, a few thousand dollars and a pair of madras surf shorts. Aggressively marketing their unique design to southern California surf shops and to local high schools, they broke all the rules of time. Everyone they asked told them that making their logo big and placing it on the back pocket was the wrong thing to do. But they did it anyway. And when the partners couldn't afford a photo shoot for their first ad in Surfer Magazine, they used an amazing Rick Rietveld painting. No one had seen anything like Maui and Sons before.

It worked. Several years later, Maui and Sons was among the fastest growing businesses in America, with sales approaching $20 million. ...
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