Ever get that feeling that the old boys running corporate America have lost touch with their targeted market? Maybe sales are in the tank and they're trying to impress us with one final grandiose gesture? Or maybe when an anniversary of such magnitude comes along they feel something big is needed? Whatever the reason, the old boys at Hasbro have proved they don't know what they're doing.
The newest anniversary edition of Monopoly will be on the shelves soon, and it has traded substance for cheesy gimmicks.
Monopoly: Revolution Edition is the latest toy to get a 21st century makeover...and like most of them, it is so far from the mark that it is an embarrassment. When I close my eyes and think of this new version of Monopoly, why do visions of New Coke enter my mind?
Let's go into more detail, shall we?
First its "revolutionary" new board is round, but what is revolutionary about it? To me it looks like a bad retro sci-fi effect from the 1950s. Finally, the UFO crash at Roswell has been decoded and re-engineered into Monopoly's new board.
The debit and ATM feature is nothing new, and fits well with this version as it fails on every other aspect. The monetary values have also been adjusted for inflation. The good ole days of collecting a modest 200 dollars for passing go have been replaced with the vulgar amount of 2 million.
The small metallic game movers have been replaced with cheap plastic representations of themselves. If they wanted to remove pieces, why not the houses and hotels? It would have been simple to add red and green led lights that represent them -- but no, they took away the little car, boot, thimble, etc...
You may have noticed the pulse meter in the center of the board. This is the goofy ATM/banker system...but it also plays various songs when certain actions are made. Some of the sound affects are nice: the cell door slamming when you go to jail -- but most of them are pretentious. Why do I want to hear the same Beyonce or Rhanna or Elton John song over and over and over again? I'm getting an odd premonition of "if I hear that song one more time..."
So there you have it - the new monopoly is bound to drive any die hard fan crazy...and turn any new fans away. To me, it seems like a few out-of-touch executives took all the popular themes of today and incorporated them into something that no one will want - and they thought losing the ability to steal money from the till when nobody's looking would be the biggest drawback?
What did you think of this review?