If there is one issue I have with sales force automation programs, like CRM, is that it doesn’t always do enough for the sales rep who uses it. Yes there’s lots of good history information that’s valuable to the company or a new sales rep inheriting a territory or account, but on a day to day basis SFA/CRM systems ask salespeople to do a lot of data entry without a lot of immediate benefit, i.e., it doesn’t do much to help you close a deal. So I’m always searching for a sales tool that both inside and outside sales reps would love because it actively works to them make money. And being a small businessman myself, I want something that is easy to setup, learn, and use and that’s light on the wallet. Okay, that’s a lot to ask for but once in awhile …
Recently I came across a new product called “MyKlpz” by Contact Science (www.contactscience.com) that’s designed to increase the efficiency of sales prospecting whether you’re an enterprise or independent sales pro.. Pronounced my –clips, it can be a standalone tool or a front end to an existing CRM or contact management system. I’m oversimplifying for the sake of space, but essentially with MyKlpz you create a sales prospecting campaign (goals, target customers, calls per day, sales messages, follow up strategies, etc., etc.) and then the program works continuously to keep you on track. By actively watching the results of what you’re doing it can let you know if you’re doing the right things or your campaign needs to be adjusted. The monthly cost is under $40.00 – that meets my “light on the wallet” criteria and it doesn’t take a lot of success to justify the expense.
In sales there is no ”silver bullet” to success, so it’s worthwhile to point out that no software package will ever take the place of the hard work of prospecting and the commitment to doing it. Few salespeople, inside or outside, really like to cold call prospect even though it’s clearly one of the most necessary functions of business. If a tool like Klpz can improve results, however, then it can make prospecting a lot less painful and maybe even reduce call reluctance a bit. Our BizCATS take is that Klpz is definitely worth a hard look and a trial.
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