This seemingly simple piece of molded plastic was recommended to me by a professional photographer. Basically it's the shape of an open box that slides firmly onto the flash. It is small and sturdy enough to stash in your camera bag without worrying about damage. When used the light disperses more evenly and is less harsh on the subject being photographed.
The white box is for general use. Also available are the green Omni-bounce for florescent lighting and the gold Omni-bounce for a warming effect.
PROS: Inexpensive solution for better flash photography. A quality product that works.
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The Omni-Bounce creates a Diffused Bare Bulb Effect. Giving even coverage across the entire frame, with lenses from 15mm to 200mm in the 35mm format. (And equal in other formats as well.) The Omni-Bounce is easy to use and goes onto and off of your flash in seconds with custom fitting, except UNI, and No Velcro. Designed for years of service with out the bulk of some other Diffusers, it is small enough to fit easily into your gadget bag or pocket.