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Lunch » Tags » Grocery & Gourmet Food » Reviews » Pure Bar Organic Wild Blueberry, Raw Fruit & Nut Bar, 1.7-Ounce Bars » User review

Their Claims and Ingredients Have Changed

  • Apr 28, 2010
  • by
Rating:
+3
I know it often takes some time for changed to be incorporated on product descriptions here, even after companies have submitted them, so I'm hopeful that it's just an unintentional lag. The current label has different ingredients and claims from the product description. Here's what it says:

Certified Organic Ingredients: Organic dates, organic cashews, organic walnuts, organic rice protein concentrate, organic wild blueberries (with organic apple juice concentrate and organic sunflower oil), organic agave nectar, organic almonds, organic lemon juice concentrate, organic blueberry flavor.

It also now says it has a "full serving fruit" instead of the one-and-a-half serving claimed in the product description here, so it looks like the fruit content has gone down in the reformulation of this product. Too bad. Other things to be aware of: 19g of sugar, 3g fiber, 26g of carbs.

Taste is, of course, such a subjective thing. I like this flavor. I can taste the blueberries and the dates. The texture rates "so-so" to me-- I prefer the texture of rice bars, granola bars, etc. better-- a crunchier and lighter texture. These bars are solid and smooth with just a little bit of nutty crunch. Luckily, they're not heavy and chewy like so many protein bars.

All in all, I don't love the texture enough to reach for it very often, but I appreciate the organic ingredients and the health benefits and hope this company will continue producing other healthy snacks.

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review by . April 30, 2010
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review by . April 30, 2010
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About the reviewer
Jenna Glatzer ()
Ranked #327
I'm mom to one amazing little girl, and the author or ghostwriter of 19 books. Some of my books: Celine Dion: For Keeps (authorized biography), The Marilyn Monroe Treasures (authorized by Monroe's … more
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Our Wild Blueberry Bar is made with dried, organic, wild blueberries from Oregon. Wild blueberries are important as they have higher ORAC (antioxidant power) values than even cultivated or conventional blueberries; in fact, higher ORAC values than most foods. They also contain nutrients like Vitamin C, potassium, iron and fiber. We specifically choose apple juice-infused (not sugar-infused) wild blueberries to avoid refined sugars.
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